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Investor Relations Case Study

Industry debate has recently opened on payment platforms – seeking greater efficiencies across the spectrum of super, wealth, banking and taxation to name a few.

A financial technology company with a fresh take on payments technology sought the communication expertise of M&A as it prepared to publicly list its company on the ASX.

M&A created a communication and message framework that aligned to the capital raising and ongoing business strategy.

M&A achieved awareness and cut-through market positioning for the business by:

–        Developing genuine thought leadership positioning

–        Strategic positioning around key company people and product announcements

–        Involvement in appropriate strategic meetings to help inform the communication process eg. in preparation for investor presentations, adviser and retail investor messages (IPO)

Result:

The company’s Initial Public Offer was heavily oversubscribed. It received strong interest from both institutional and small retail investors. The business has retained M&A to handle its post-listing communication as it continues to build onshore and overseas market opportunities.

This is what we’ve achieved for other brands. Let’s discuss what we can do for you.