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Media Training Case Study

The difference between a good leader and a great one is his or her strength of personal communication. Connection is built on trust. And trust is built on consistent, clear communication.

M&A provides media training to the C-suite and other senior executives to help hone a unique voice that persuades others, builds engagement and drives business outcomes.

A household name Australian bank approached M&A to produce its bespoke media training program tailored to the specific business needs of the organisation and its spokespeople.

M&A educated participants on how the media works, empowering each to make the media work as a medium to convey messages to identified stakeholders. This process involved reviewing and refining insights and messages attractive to media, and testing them in rigorous, realistic media scenarios.

Result:

Upon completion, executives felt empowered as spokespeople for their organisation. The M&A communication framework established in the media training continues to be used by the bank, as a valued tool to refine their business messages.

This is what we’ve achieved for other brands. Let’s discuss what we can do for you.