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Investor Relations Case Study
Industry debate has recently opened on payment platforms – seeking greater efficiencies across the spectrum of super, wealth, banking and taxation to name a few.
A financial technology company with a fresh take on payments technology sought the communication expertise of Madden as it prepared to publicly list its company on the ASX.
Madden created a communication and message framework that aligned to the capital raising and ongoing business strategy.
Madden achieved awareness and cut-through market positioning for the business by:
– Developing genuine thought leadership positioning
– Strategic positioning around key company people and product announcements
– Involvement in appropriate strategic meetings to help inform the communication process eg. in preparation for investor presentations, adviser and retail investor messages (IPO)
The company’s Initial Public Offer was heavily oversubscribed. It received strong interest from both institutional and small retail investors. The business has retained Madden to handle its post-listing communication as it continues to build onshore and overseas market opportunities.