Beyond pedestrian: dynamic counsel

We build, protect and enhance your reputation capital

Australia’s leading financial services, wealth management, property investment and superannuation brands turn to Madden for bespoke communication counsel and strategy.

Our team collaborates to build, protect and enhance the reputation capital of clients successfully operating in the dynamic financial and corporate arenas.

Our new brand – Madden – builds on a unique tradition of deep industry knowledge, clear strategy, effective channel and stakeholder engagement and measurable commercial results.

We specialise in








"PPS Mutual is on a growth trajectory in Australia to emulate the long-term success of PPS South Africa. The team, led by Bruce Madden, delivers valued services across digital and traditional media, content, strategic positioning and tactical PR capability. We are delighted to be growing our firm guided by the strong counsel of Madden."

Michael Pillemer, CEO, PPS Mutual

“Our focus at Perennial is to deliver excellence in all facets of our business, through Madden’s continued communications support we have been able to strategically position ourselves as ‘best of breed’ within a competitive market. Madden provide consistently high value to our media and communication functions, we would recommend their services without question.”

Sarah O’Brien, Marketing Manager, Perennial Value Management

“Madden played an integral role with InPayTech Limited’s successful listing on the ASX back in 2016. It was through their successful management that we continue working with the Madden team for ongoing communication services as our business expands in Australia and overseas."

Robin Beauchamp, CEO, InPayTech

"Endeavour Energy hired Madden to run a half-day message development program to help prepare a group of our executive, technical and operational people make key presentations to the Endeavour Energy Board. The Endeavour team ‘went on the message journey’ with Bruce and came out the other side as confident, professional and enthusiastic presenters. They each wowed our Board and won the day with strong, clear messages that also highlighted the cultural and business benefits of having done this work. We highly recommend Bruce and the Madden team for their unique approach and excellent results.”

Jon D'Sylva, General Manager, Strategy and Development, Endeavour Energy

From a la carte to ROE – a bold career shift in these days of a pandemic

Moving as a PR in leisure and hospitality to the financial services and corporate industries might not be the most obvious of choices, but after just a few short weeks and a rolling series of COVID scares and Sydney lockdowns, it is certainly...

Madden adds consultancy bench strength with key team developments

Specialist corporate and financial communications counsel Madden & Assoc. (Madden) has today announced two key appointments. With a growing client portfolio, the firm is matching new talent to its specialist offer and a diversified mix of...

International Women’s Day 2021 – Women in Leadership: Achieving an equal future in a COVID-19 world

Ngozi Okonjo-Iweala © AFP via Getty Images Happy International Women’s Day! 8 March every year is a day to reflect on and recognise the economic, political and social achievements of women past, present and future, to celebrate the progress made...

Rediscovering our way back to creativity in 2021

 As 2021 kicks off with all its hopes and opportunities to regain some of our lost freedom, there remains a lot of uncertainty., The roll-out of the vaccine may just be the only gateway ahead of us to truly move forward. Whilst we have been...

Find out how we can help you engage more effectively with your audiences, strengthen your reputational and brand value, and support your business and revenue growth.

What we're Tweeting

Dr John Cummins #chiefmedicalofficer at PPS Mutual urges #medicalprofessionals to prioritise their #wellbeing given the impact of #stress on doctors' #health in this @Medicalrepublic article.

Have central banks mismanaged #inflation? That's Crestone Wealth Management's CIO Scott Haslem's take on @PodcastFear this morning. Haslem calls it "one of the worst central bank inflation forecasting errors in history". It's a great listen!

New strategic #PartnershipAnnoucement! @RothgardFP has officially joined the @FitzWealth's network after experiencing its "unique Lead #Adviser philosophy, collegial community and cultural fit." Read the full story in @FinStd below.

High net worth advice business Crestone Wealth Management has hired a former superannuation investments boss as its deputy chief investment officer.

On @PodcastFear this morning, Fiona Manning, from Apostle Funds Management , chatted about their new Diversified People and Planet fund and about how hard-line exclusion of sectors such as fossil fuels and weapons can still delivers strong returns. #ESG

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