Media Relations

Madden works hard to build and maintain strong and open media relationships.

Effective media relations is built on mutual respect, trust, and delivery.

Your Madden team is highly skilled at navigating the increasingly competitive media landscape to earn the authority that in turn enhances your brand awareness and credibility.

We measure effectiveness across the spectrum of traditional, digital, and social media with best-in-class media monitoring and analytical tools. Real-time knowledge informs our strategy and helps measures success. Old school grit and news sense ensure we are not wasting the valuable time of media or of our clients.

Media Training

Trust and brand credibility is built on consistent, purposeful communication over time. Strong messages that are aligned with the identity and values of your brand better persuade and influence your audience, ensuring that earned media is a tool to enhance and protect your reputation.

Madden’s media training workshops help companies develop strategic messaging frameworks that are critical to telling their story in ways that are meaningful, targeted, and hit home.

Our workshops are customised to the needs of each stakeholder: from CEOs and senior executives, through to frontline teams, equipping them with the necessary skills to effectively engage an audience.

We aim to help spokespeople create a unique voice, build engagement, and drive better business outcomes.

Content Production

Tailored content that captures the essence of your message is part of the Madden DNA.

Content that is clever, well-targeted and strategic can cut through saturated media markets and impact your intended audience.

We are highly skilled with the production of content across a range of formats and purposes that aligns with your broader strategic communications strategy.

Crisis Management

A crisis seldom appears without a string of prior issues. Appropriately identifying and managing issues before they evolve can mitigate the necessity of crisis communication, while also demonstrating appropriate disclosure, authenticity and responsible management.

We work alongside executive teams to understand the issues; strategise for success, delivering clear and concise frameworks and messaging that retains and develops relations with stakeholders.

At our heart, Madden safeguards and enhances reputation through multichannel communication, developing informed and contextually appropriate messaging to protect the organisation’s brand, people, product or thought leading position. 

Investor Relations

We understand the need for effective, timely communication that enhances relationships with all stakeholders, particularly investors and regulators.

Madden’s strategic counsel in this area is grounded in an extensive history of working with listed or pre-IPO companies. Whether raising capital, reporting results to the market, or initiating targeted investor relations programs, we drive successful client outcomes.

Reputation Counsel

Madden provides bespoke counsel to protect, enhance and manage organisational reputation. We guide high-quality, ethical storytelling on your behalf through multi-channel communication.

We work with executive teams to develop communication strategies and frameworks that are both aligned with commercial objectives and stakeholder needs as well as guided by clear, consistent messaging to elevate your brand, people, product, or thought leading position.