Beyond pedestrian: dynamic counsel

We build, protect and enhance your reputation capital

Australia’s leading financial services, wealth management, property investment and superannuation brands turn to Madden for bespoke communication counsel and strategy.

Our team collaborates to build, protect and enhance the reputation capital of clients successfully operating in the dynamic financial and corporate arenas.

Our brand – Madden – builds on a unique tradition of deep industry knowledge, clear strategy, effective channel and stakeholder engagement and measurable commercial results.

We specialise in

COMMUNICATION COUNSEL

MEDIA TRAINING

MEDIA RELATIONS

INVESTOR RELATIONS

CRISIS COMMUNICATION

REPUTATION MANAGEMENT

"PPS Mutual is on a growth trajectory in Australia to emulate the long-term success of PPS South Africa. The team, led by Bruce Madden, delivers valued services across digital and traditional media, content, strategic positioning and tactical PR capability. We are delighted to be growing our firm guided by the strong counsel of Madden."

Michael Pillemer, CEO, PPS Mutual

“Our focus at Perennial is to deliver excellence in all facets of our business, through Madden’s continued communications support we have been able to strategically position ourselves as ‘best of breed’ within a competitive market. Madden provide consistently high value to our media and communication functions, we would recommend their services without question.”

Sarah O’Brien, Marketing Manager, Perennial Value Management

“Madden played an integral role with InPayTech Limited’s successful listing on the ASX back in 2016. It was through their successful management that we continue working with the Madden team for ongoing communication services as our business expands in Australia and overseas."

Robin Beauchamp, CEO, InPayTech

"Endeavour Energy hired Madden to run a half-day message development program to help prepare a group of our executive, technical and operational people make key presentations to the Endeavour Energy Board. The Endeavour team ‘went on the message journey’ with Bruce and came out the other side as confident, professional and enthusiastic presenters. They each wowed our Board and won the day with strong, clear messages that also highlighted the cultural and business benefits of having done this work. We highly recommend Bruce and the Madden team for their unique approach and excellent results.”

Jon D'Sylva, General Manager, Strategy and Development, Endeavour Energy

Crisis Communication Case Study

Reputation Management Case Study

Communication Counsel Case Study

Be a Thought Leader, Not a Thought Loser – Part 3. Deployment

In the first two parts of this blog, we discussed key issues to consider in the conception and execution stages of thought leadership, to maximise your potential ability to break through the clutter and ensure that your voice is heard effectively....

Be a Thought Leader, Not a Thought Loser – Part 2. Execution

In the first part of this three-part blog, we discussed why attempts at creating ‘thought leadership’ can actually undermine your ability to cut through the clutter and ensure that your voice is heard effectively. In part two, we discuss the key...

Be a Thought Leader, Not a Thought Loser

Part 1. Conception ‘Thought leadership’ offers many benefits for organisations and individuals. Executed well, your intellectual capital can generate awareness of your capabilities, expertise, and values, bolster brand awareness, create new...

Madden boosts team with two key appointments and expands client portfolio

Specialist financial and corporate communications counsel Madden & Assoc. (Madden) today announced two new senior hires, an internal promotion, and several new key clients. Carlotta Vittori joins the firm as Senior Account Manager, with scope...

Find out how we can help you engage more effectively with your audiences, strengthen your reputational and brand value, and support your business and revenue growth.

CONTACT US

What we're Tweeting

Madden & Assoc.Follow

Madden & Assoc.@MaddenAssoc·

17 Oct

In Financial Standard’s annuities feature, Allianz Retire+ CEO, Matthew Rady explains why retirees need more exposure to potential returns whilst in retirement, but it shouldn’t mean needing to take on more risk https://t.co/5udoRSdGEI

Reply on Twitter 1184714542682497025 Retweet on Twitter 1184714542682497025 Like on Twitter 1184714542682497025 Twitter 1184714542682497025

Madden & Assoc.@MaddenAssoc·

11 Oct

Our client @perennial_value today announced the management buyout from IOOF. With 6 boutique investment businesses currently operating, this transaction strengthens the positioning of the group as a multi boutique investment firm https://t.co/6QTIv8P06I

Reply on Twitter 1182508736901828608 Retweet on Twitter 11825087369018286081 Like on Twitter 11825087369018286082 Twitter 1182508736901828608

Retweet on Twitter Madden & Assoc. Retweeted

Phillip Gray @PhillipJGray·

10 Oct

Really enjoyed working with our client #InPayTech to produce this white paper - you can read the full version at https://t.co/WbiJkzGglI

Super funds need to double-down on data management - Money Management https://t.co/OCMczwcmRN via @moneymanage

Reply on Twitter 1182132293923524608 Retweet on Twitter 11821322939235246081 Like on Twitter 1182132293923524608 Twitter 1182132293923524608

Madden & Assoc.@MaddenAssoc·

10 Oct

InPayTech’s Keeping our Money Safe whitepaper explains the need for superannuation funds, payroll providers and employers to increase their commitment to protection from data breaches and fraud attacks, especially as Australia’s retirement savings grows
https://t.co/wwq1CUZuy8

Reply on Twitter 1182133420593315840 Retweet on Twitter 1182133420593315840 Like on Twitter 11821334205933158403 Twitter 1182133420593315840

Madden & Assoc.@MaddenAssoc·

10 Oct

Allianz Retire+ continues to boost its capabilities with two new additions to its distribution team.
https://t.co/GGG9qU7cNF

Reply on Twitter 1182133259892740096 Retweet on Twitter 1182133259892740096 Like on Twitter 11821332598927400961 Twitter 1182133259892740096