Beyond pedestrian: dynamic counsel

We build, protect and enhance your reputation capital

Australia’s leading financial services, wealth management, property investment and superannuation brands turn to Madden for bespoke communication counsel and strategy.

Our team collaborates to build, protect and enhance the reputation capital of clients successfully operating in the dynamic financial and corporate arenas.

Our brand – Madden – builds on a unique tradition of deep industry knowledge, clear strategy, effective channel and stakeholder engagement and measurable commercial results.

We specialise in

COMMUNICATION COUNSEL

MEDIA TRAINING

MEDIA RELATIONS

INVESTOR RELATIONS

CRISIS COMMUNICATION

REPUTATION MANAGEMENT

"PPS Mutual is on a growth trajectory in Australia to emulate the long-term success of PPS South Africa. The team, led by Bruce Madden, delivers valued services across digital and traditional media, content, strategic positioning and tactical PR capability. We are delighted to be growing our firm guided by the strong counsel of Madden."

Michael Pillemer, CEO, PPS Mutual

“Our focus at Perennial is to deliver excellence in all facets of our business, through Madden’s continued communications support we have been able to strategically position ourselves as ‘best of breed’ within a competitive market. Madden provide consistently high value to our media and communication functions, we would recommend their services without question.”

Sarah O’Brien, Marketing Manager, Perennial Value Management

“Madden played an integral role with InPayTech Limited’s successful listing on the ASX back in 2016. It was through their successful management that we continue working with the Madden team for ongoing communication services as our business expands in Australia and overseas."

Robin Beauchamp, CEO, InPayTech

"Endeavour Energy hired Madden to run a half-day message development program to help prepare a group of our executive, technical and operational people make key presentations to the Endeavour Energy Board. The Endeavour team ‘went on the message journey’ with Bruce and came out the other side as confident, professional and enthusiastic presenters. They each wowed our Board and won the day with strong, clear messages that also highlighted the cultural and business benefits of having done this work. We highly recommend Bruce and the Madden team for their unique approach and excellent results.”

Jon D'Sylva, General Manager, Strategy and Development, Endeavour Energy

Crisis Communication Case Study

Reputation Management Case Study

Communication Counsel Case Study

In these days of fractured wealth sector business models, amid the green shoots of ethical, quality financial advice in Australia, does digital advice automation hold the key to a sustainable future built on serving the unmet needs of more advice...

Coffee with… Gemma Acton, Network Finance Editor, Seven News

A true professional and a pleasure to listen to, Gemma Acton has spent over 10 years in the finance industry, with her career spanning over multiple continents. After moving back to Australia from London, her current role sees her covering business...

How to navigate a new internship

In my final year of my communications degree, and despite a couple of internships under my belt, I found myself unsure of where I wanted to land in the media landscape. Finance was not an industry I pictured myself in at the beginning of my...

Coffee with… Darren Snyder, Managing Editor, Money Magazine

One of the financial services industry’s most esteemed journalists, Darren Snyder moved into the role of managing editor at Money in March of this year, after previously spending four years as editor at the Financial Standard. We sat down to get...

Be a Thought Leader, Not a Thought Loser – Part 3. Deployment

In the first two parts of this blog, we discussed key issues to consider in the conception and execution stages of thought leadership, to maximise your potential ability to break through the clutter and ensure that your voice is heard effectively....

Be a Thought Leader, Not a Thought Loser – Part 2. Execution

In the first part of this three-part blog, we discussed why attempts at creating ‘thought leadership’ can actually undermine your ability to cut through the clutter and ensure that your voice is heard effectively. In part two, we discuss the key...

Be a Thought Leader, Not a Thought Loser

Part 1. Conception ‘Thought leadership’ offers many benefits for organisations and individuals. Executed well, your intellectual capital can generate awareness of your capabilities, expertise, and values, bolster brand awareness, create new...

Madden boosts team with two key appointments and expands client portfolio

Specialist financial and corporate communications counsel Madden & Assoc. (Madden) today announced two new senior hires, an internal promotion, and several new key clients. Carlotta Vittori joins the firm as Senior Account Manager, with scope...

Find out how we can help you engage more effectively with your audiences, strengthen your reputational and brand value, and support your business and revenue growth.

CONTACT US

What we're Tweeting

Madden & Assoc.Follow

Madden & Assoc.@MaddenAssoc·

20 Feb

The likelihood of the implementation of digital advice automation in the near future is imminent. But while there is huge opportunity for financial tech aspirants, can they deliver value to the gap in the Australian advice market?
https://t.co/sg9JV6DTwy

Reply on Twitter 1230357844010029056 Retweet on Twitter 12303578440100290562 Like on Twitter 12303578440100290563 Twitter 1230357844010029056

Madden & Assoc.@MaddenAssoc·

17 Feb

Some of our team had the privilege last week to listen to @HonJulieBishop speak over lunch on current geo-political tensions, momentous highs in her political career and the advantage of women in leadership roles

Reply on Twitter 1229248978354495491 Retweet on Twitter 1229248978354495491 Like on Twitter 12292489783544954912 Twitter 1229248978354495491

Madden & Assoc.@MaddenAssoc·

13 Feb

Kicking off our first coffee catch up for the decade with the wonderful @GemmaActon. Discussing everything from the hottest topics in financial service for 2020 to preferred pitching methods from PR's. https://t.co/QTHqsK6tno

Reply on Twitter 1227819135096086528 Retweet on Twitter 1227819135096086528 Like on Twitter 12278191350960865281 Twitter 1227819135096086528

Madden & Assoc.@MaddenAssoc·

10 Feb

Clark Morgan, vice-chairman and head of strategy and development at Crestone Wealth Management, says the future of stockbroking will be determined by the demands of clients

Financial Review@FinancialReview

Retail investors lose as they are shunned by stockbroking #Chanticleer #ausbiz https://t.co/1nTcpsvMt1

Reply on Twitter 1226706492620804098 Retweet on Twitter 1226706492620804098 Like on Twitter 12267064926208040981 Twitter 1226706492620804098

Madden & Assoc.@MaddenAssoc·

29 Jan

Scott Haslem, chief investment officer of Crestone Wealth Management, spoke to @GemmaActon about the potential economic impact of the Coronavirus epidemic

7NEWS Sydney@7NewsSydney

The NSW Government has buckled to pressure asking children to stay home from classes if they've recently returned from China. Still reeling from the bushfire crisis, Australia's tourism industry has been warned of a double whammy with Coronavirus. https://t.co/jHgYWtemuz #7NEWS

Reply on Twitter 1222365647314681856 Retweet on Twitter 12223656473146818561 Like on Twitter 12223656473146818562 Twitter 1222365647314681856

Beyond pedestrian: dynamic counsel

We build, protect and enhance your reputation capital

We specialise in

COMMUNICATION COUNSEL

MEDIA TRAINING

MEDIA RELATIONS

INVESTOR RELATIONS

CRISIS COMMUNICATION

REPUTATION MANAGEMENT

“Madden played an integral role with InPayTech Limited’s successful listing on the ASX back in 2016. It was through their successful management that we continue working with the Madden team for ongoing communication services as our business expands in Australia and overseas."

Crisis Communication Case Study

Media Relations Case Study

Reputation Management Case Study

Investor Relations Case Study

Communication Counsel Case Study

Media Training Case Study

Can robo fill the gap?

Coffee with… Gemma Acton, Network Finance Editor, Seven News

How to navigate a new internship

Coffee with… Darren Snyder, Managing Editor, Money Magazine

Be a Thought Leader, Not a Thought Loser – Part 3. Deployment

Be a Thought Leader, Not a Thought Loser – Part 2. Execution

Be a Thought Leader, Not a Thought Loser

Madden boosts team with two key appointments and expands client portfolio

Find out how we can help you engage more effectively with your audiences, strengthen your reputational and brand value, and support your business and revenue growth.

What we're Tweeting