Beyond pedestrian: dynamic counsel

We build, protect and enhance your reputation capital

Australia’s leading financial services, wealth management, property investment and superannuation brands turn to Madden for bespoke communication counsel and strategy.

Our team collaborates to build, protect and enhance the reputation capital of clients successfully operating in the dynamic financial and corporate arenas.

Our brand – Madden – builds on a unique tradition of deep industry knowledge, clear strategy, effective channel and stakeholder engagement and measurable commercial results.

We specialise in

COMMUNICATION COUNSEL

MEDIA TRAINING

MEDIA RELATIONS

INVESTOR RELATIONS

CRISIS COMMUNICATION

REPUTATION MANAGEMENT

"PPS Mutual is on a growth trajectory in Australia to emulate the long-term success of PPS South Africa. The team, led by Bruce Madden, delivers valued services across digital and traditional media, content, strategic positioning and tactical PR capability. We are delighted to be growing our firm guided by the strong counsel of Madden."

Michael Pillemer, CEO, PPS Mutual

“Our focus at Perennial is to deliver excellence in all facets of our business, through Madden’s continued communications support we have been able to strategically position ourselves as ‘best of breed’ within a competitive market. Madden provide consistently high value to our media and communication functions, we would recommend their services without question.”

Sarah O’Brien, Marketing Manager, Perennial Value Management

“Madden played an integral role with InPayTech Limited’s successful listing on the ASX back in 2016. It was through their successful management that we continue working with the Madden team for ongoing communication services as our business expands in Australia and overseas."

Robin Beauchamp, CEO, InPayTech

"Endeavour Energy hired Madden to run a half-day message development program to help prepare a group of our executive, technical and operational people make key presentations to the Endeavour Energy Board. The Endeavour team ‘went on the message journey’ with Bruce and came out the other side as confident, professional and enthusiastic presenters. They each wowed our Board and won the day with strong, clear messages that also highlighted the cultural and business benefits of having done this work. We highly recommend Bruce and the Madden team for their unique approach and excellent results.”

Jon D'Sylva, General Manager, Strategy and Development, Endeavour Energy

Crisis Communication Case Study

November 23, 2017

Reputation Management Case Study

November 23, 2017

Communication Counsel Case Study

November 23, 2017

2020 the year that has left us speechless

For the first time in living memory the Oxford English Dictionary (OED) was unable to choose one singular word to encapsulate the year that was, but rather expanded its annual selection to a whole list, describing it as the year that has left us...

Why choose a career in financial communications?

When most people picture a career in public relations, they assume it to be associated with glamorous consumer product launches and influencer-endorsed campaigns for prestige industries like fashion, beauty and entertainment. However, public...

A face-to-screen hybrid model for client momentum in 2021

If you scroll through your socials, I’m sure you’ve come across many 2020 memes and videos designed to help us find humour in the worst of times. A quick Google search and you’ll find a wrap up of the best. You can even find all kinds of T-shirt...

Reflections on my remote Internship

It goes without saying that this year has had its challenges. Bushfires, coronavirus, lockdown, Brexit, a global recession, Prince Harry leaving the Royal Family, and that’s only the half of it! I’m sure none of us could’ve pictured this as we...

Mental Health Matters

When World Mental Health Day came around on October 10, its significance took on greater importance this year perhaps more so than other times. Back in July, the Mentally Healthy 2020 survey found that the media, marketing and creative...

A silver lining to our great WFH disruption

2020 will be a year to remember…or possibly more accurately one to forget, the world has changed and can now be categorised as pre-COVID and post-COVID. We have all been forced to adapt, innovate and as my colleague Natalie previously discussed...

A Big Fat Greek Crisis

Fans of the 2002 US rom com My Big Fat Greek Wedding might recall the seminal role played by actor Michael Constantine as father of the bride Toula. His character’s name was Kostas “Gus” Portokalos. Gus was the Windex-toting father who believed the...

Pivot Relations: a new job title for 2020

Like the word unprecedented, pivot has become a bit cliché. But in these strange times of working through a global pandemic, I do believe my job title should definitely include the ‘p’ word. Reacting to change – some of it historic and, yes,...

When life serves you Zoom meetings, make the bed!

Transitioning into full time employment after graduation can be pretty daunting, particularly due to one crucial life skill you don’t learn in university: the nine-to-five routine. Long gone are the 11am wake-ups, rushing to your midday tutorial...

Can women be women in the finance industry?

Could the economic impacts of the COVID-19 pandemic drive deeper reflection and positive action on the issues of equity for females in finance and in the broader Australian community? The picture is quite stark, leading us at Madden to discuss the...

Women in financial services and diversity

Well before the coronavirus pandemic, many women in Australia faced an uphill equity battle with their retirement savings and simple literacy regarding money. Madden & Assoc. caught up with Financial Advisor and Co-founder of Fox & Hare,...

Finding the positives within a global pandemic – Through the eyes of a millennial PR

Some of the Madden team's remote working stations. There is no doubt this is a time of great unknown and the upheaval to each of our lives is unlike anything we have experienced before. As a late twenties PR practitioner, if someone had told...

Contagion, COVID-19 and Communication

History may not help an investor make a safe financial bet, but lessons from the past can help guide our communication response to avert future calamity driven by rumour, fear and panic. In the context of world contagion, like the panic we have seen grip global financial markets over the evolving Novel Coronavirus or COVID-19 situation, it is helpful to look back to understand historical lessons…

Can robo fill the gap?

In these days of fractured wealth sector business models, amid the green shoots of ethical, quality financial advice in Australia, does digital advice automation hold the key to a sustainable future built on serving the unmet needs of more advice...

Coffee with… Gemma Acton, Network Finance Editor, Seven News

A true professional and a pleasure to listen to, Gemma Acton has spent over 10 years in the finance industry, with her career spanning over multiple continents. After moving back to Australia from London, her current role sees her covering business...

How to navigate a new internship

In my final year of my communications degree, and despite a couple of internships under my belt, I found myself unsure of where I wanted to land in the media landscape. Finance was not an industry I pictured myself in at the beginning of my...

Coffee with… Darren Snyder, Managing Editor, Money Magazine

One of the financial services industry’s most esteemed journalists, Darren Snyder moved into the role of managing editor at Money in March of this year, after previously spending four years as editor at the Financial Standard. We sat down to get...

Be a Thought Leader, Not a Thought Loser – Part 3. Deployment

In the first two parts of this blog, we discussed key issues to consider in the conception and execution stages of thought leadership, to maximise your potential ability to break through the clutter and ensure that your voice is heard effectively....

Be a Thought Leader, Not a Thought Loser – Part 2. Execution

In the first part of this three-part blog, we discussed why attempts at creating ‘thought leadership’ can actually undermine your ability to cut through the clutter and ensure that your voice is heard effectively. In part two, we discuss the key...

Be a Thought Leader, Not a Thought Loser

Part 1. Conception ‘Thought leadership’ offers many benefits for organisations and individuals. Executed well, your intellectual capital can generate awareness of your capabilities, expertise, and values, bolster brand awareness, create new...

Madden boosts team with two key appointments and expands client portfolio

Specialist financial and corporate communications counsel Madden & Assoc. (Madden) today announced two new senior hires, an internal promotion, and several new key clients. Carlotta Vittori joins the firm as Senior Account Manager, with scope...

Find out how we can help you engage more effectively with your audiences, strengthen your reputational and brand value, and support your business and revenue growth.

What we're Tweeting

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Madden & Assoc.@MaddenAssoc·

19 Jan

In his first contributor piece for 2021, Crestone Wealth Management chief investment officer Scott Haslem discusses how we will pay for 2020’s explosion of debt. https://www.afr.com/wealth/personal-finance/housing-inflation-and-paying-for-our-debt-20210118-p56ut5

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Madden & Assoc.@MaddenAssoc·

18 Jan

Investors across the board are in agreement that 2021 will be a good year for equities – and cyclical sectors will be the ones to back in the recovery.
https://www.afr.com/wealth/personal-finance/the-industries-set-to-outperform-in-2021-20210114-p56tzy

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Madden & Assoc.@MaddenAssoc·

18 Jan

Australian shares are poised to open lower, mirroring losses overseas as global equities lower and commodities retreat.
https://www.afr.com/markets/equity-markets/asx-to-slide-china-gdp-data-ahead-20210118-p56ut7

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Madden & Assoc.@MaddenAssoc·

15 Jan

Investors are becoming concerned at the implications of the government’s move to crack down on foreign investment on national security grounds.
https://www.theaustralian.com.au/business/economics/fears-of-fallout-from-tighter-foreign-investment-rules/news-story/b220d905e9c927fee57d87f88a6f710c

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Madden & Assoc.@MaddenAssoc·

15 Jan

The #ASX is expected to edge lower at the open after Wall Street pulled back from session highs. Federal Reserve chairman Jerome Powell said "now is not the time" to be discussing an exit from easy policy.
https://www.afr.com/markets/equity-markets/asx-to-rise-wall-st-awaits-biden-stimulus-detail-20210114-p56u78

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Beyond pedestrian: dynamic counsel

We build, protect and enhance your reputation capital

We specialise in

COMMUNICATION COUNSEL

MEDIA TRAINING

MEDIA RELATIONS

INVESTOR RELATIONS

CRISIS COMMUNICATION

REPUTATION MANAGEMENT

“Madden played an integral role with InPayTech Limited’s successful listing on the ASX back in 2016. It was through their successful management that we continue working with the Madden team for ongoing communication services as our business expands in Australia and overseas."

Crisis Communication Case Study

Media Relations Case Study

Reputation Management Case Study

Investor Relations Case Study

Communication Counsel Case Study

Media Training Case Study

2020 the year that has left us speechless

Why choose a career in financial communications?

A face-to-screen hybrid model for client momentum in 2021

Reflections on my remote Internship

Mental Health Matters

A silver lining to our great WFH disruption

A Big Fat Greek Crisis

Pivot Relations: a new job title for 2020

When life serves you Zoom meetings, make the bed!

Can women be women in the finance industry?

Women in financial services and diversity

Finding the positives within a global pandemic – Through the eyes of a millennial PR

Contagion, COVID-19 and Communication

Can robo fill the gap?

Coffee with… Gemma Acton, Network Finance Editor, Seven News

How to navigate a new internship

Coffee with… Darren Snyder, Managing Editor, Money Magazine

Be a Thought Leader, Not a Thought Loser – Part 3. Deployment

Be a Thought Leader, Not a Thought Loser – Part 2. Execution

Be a Thought Leader, Not a Thought Loser

Madden boosts team with two key appointments and expands client portfolio

Find out how we can help you engage more effectively with your audiences, strengthen your reputational and brand value, and support your business and revenue growth.

What we're Tweeting