Beyond pedestrian: dynamic counsel
We build, protect and enhance your reputation capital
Australia’s leading financial services, wealth management, property investment and superannuation brands turn to Madden for bespoke communication counsel and strategy.
Our team collaborates to build, protect and enhance the reputation capital of clients successfully operating in the dynamic financial and corporate arenas.
Our brand – Madden – builds on a unique tradition of deep industry knowledge, clear strategy, effective channel and stakeholder engagement and measurable commercial results.
We specialise in
COMMUNICATION COUNSEL
MEDIA TRAINING
MEDIA RELATIONS
INVESTOR RELATIONS
CRISIS COMMUNICATION
REPUTATION MANAGEMENT
"PPS Mutual is on a growth trajectory in Australia to emulate the long-term success of PPS South Africa. The team, led by Bruce Madden, delivers valued services across digital and traditional media, content, strategic positioning and tactical PR capability. We are delighted to be growing our firm guided by the strong counsel of Madden."
Michael Pillemer, CEO, PPS Mutual
“Our focus at Perennial is to deliver excellence in all facets of our business, through Madden’s continued communications support we have been able to strategically position ourselves as ‘best of breed’ within a competitive market. Madden provide consistently high value to our media and communication functions, we would recommend their services without question.”
Sarah O’Brien, Marketing Manager, Perennial Value Management
“Madden played an integral role with InPayTech Limited’s successful listing on the ASX back in 2016. It was through their successful management that we continue working with the Madden team for ongoing communication services as our business expands in Australia and overseas."
Robin Beauchamp, CEO, InPayTech
"Endeavour Energy hired Madden to run a half-day message development program to help prepare a group of our executive, technical and operational people make key presentations to the Endeavour Energy Board. The Endeavour team ‘went on the message journey’ with Bruce and came out the other side as confident, professional and enthusiastic presenters. They each wowed our Board and won the day with strong, clear messages that also highlighted the cultural and business benefits of having done this work. We highly recommend Bruce and the Madden team for their unique approach and excellent results.”
Jon D'Sylva, General Manager, Strategy and Development, Endeavour Energy
Rediscovering our way back to creativity in 2021
2020 the year that has left us speechless
Why choose a career in financial communications?
A face-to-screen hybrid model for client momentum in 2021
Reflections on my remote Internship
Mental Health Matters
A silver lining to our great WFH disruption
A Big Fat Greek Crisis
Pivot Relations: a new job title for 2020
When life serves you Zoom meetings, make the bed!
Can women be women in the finance industry?
Women in financial services and diversity
Finding the positives within a global pandemic – Through the eyes of a millennial PR
Contagion, COVID-19 and Communication
History may not help an investor make a safe financial bet, but lessons from the past can help guide our communication response to avert future calamity driven by rumour, fear and panic. In the context of world contagion, like the panic we have seen grip global financial markets over the evolving Novel Coronavirus or COVID-19 situation, it is helpful to look back to understand historical lessons…
Can robo fill the gap?
Coffee with… Gemma Acton, Network Finance Editor, Seven News
How to navigate a new internship
Coffee with… Darren Snyder, Managing Editor, Money Magazine
Be a Thought Leader, Not a Thought Loser – Part 3. Deployment
Be a Thought Leader, Not a Thought Loser – Part 2. Execution
Be a Thought Leader, Not a Thought Loser
Madden boosts team with two key appointments and expands client portfolio
Find out how we can help you engage more effectively with your audiences, strengthen your reputational and brand value, and support your business and revenue growth.
What we're Tweeting
The #Ausdollar burst above US80c for the first time in three years on Thursday night as expectations of economic recovery from the coronavirus pandemic buoyed commodity prices and interest rate differentials widened in Australia’s favour.
https://www.theaustralian.com.au/business/markets/aussie-dollar-bursts-through-us80c-at-threeyear-high/news-story/42432419c1930f77c24051f6e77ff230
PGIM Real Estate managing director and head of Australia, Steve Bulloch, spoke with The @FinancialReview this week about the local market opportunities in both debt and equity, following the latest round of regional fundraising that raised $1.2 billion. https://www.afr.com/property/commercial/new-york-s-pgim-real-estate-primed-to-expand-20210209-p5711k
The ASX is tipped to dive in early trade after rising bond yields prompted a massive tech sell-off on Wall Street. The Aussie hit 80 US cents before cooling off.
https://www.smh.com.au/business/markets/rising-bond-yields-smash-us-tech-asx-to-dive-aud-hits-us80c-20210226-p5760z.html
ASX-listed companies have tightened their investment plans in favour of better short-term shareholder returns.
https://www.afr.com/policy/economy/investment-plans-in-the-balance-but-some-are-optimistic-20210219-p573yj
The #ASX200 is expected to bounce back today after a positive overnight session in the US. The Aussie dollar hit a new three-year high of 79.73 US cents.
https://www.smh.com.au/business/markets/asx-to-follow-wall-st-higher-aud-nearing-80-us-cents-20210225-p575mz.html