Beyond pedestrian: dynamic counsel

We build, protect and enhance your reputation capital

Australia’s leading financial services, wealth management, property investment and superannuation brands turn to Madden for bespoke communication counsel and strategy.

Our team collaborates to build, protect and enhance the reputation capital of clients successfully operating in the dynamic financial and corporate arenas.

Our brand – Madden – builds on a unique tradition of deep industry knowledge, clear strategy, effective channel and stakeholder engagement and measurable commercial results.

We specialise in

COMMUNICATION COUNSEL

MEDIA TRAINING

MEDIA RELATIONS

INVESTOR RELATIONS

CRISIS COMMUNICATION

REPUTATION MANAGEMENT

"PPS Mutual is on a growth trajectory in Australia to emulate the long-term success of PPS South Africa. The team, led by Bruce Madden, delivers valued services across digital and traditional media, content, strategic positioning and tactical PR capability. We are delighted to be growing our firm guided by the strong counsel of Madden."

Michael Pillemer, CEO, PPS Mutual

“Our focus at Perennial is to deliver excellence in all facets of our business, through Madden’s continued communications support we have been able to strategically position ourselves as ‘best of breed’ within a competitive market. Madden provide consistently high value to our media and communication functions, we would recommend their services without question.”

Sarah O’Brien, Marketing Manager, Perennial Value Management

“Madden played an integral role with InPayTech Limited’s successful listing on the ASX back in 2016. It was through their successful management that we continue working with the Madden team for ongoing communication services as our business expands in Australia and overseas."

Robin Beauchamp, CEO, InPayTech

"Endeavour Energy hired Madden to run a half-day message development program to help prepare a group of our executive, technical and operational people make key presentations to the Endeavour Energy Board. The Endeavour team ‘went on the message journey’ with Bruce and came out the other side as confident, professional and enthusiastic presenters. They each wowed our Board and won the day with strong, clear messages that also highlighted the cultural and business benefits of having done this work. We highly recommend Bruce and the Madden team for their unique approach and excellent results.”

Jon D'Sylva, General Manager, Strategy and Development, Endeavour Energy

Coffee with… Darren Snyder, Managing Editor, Money Magazine

One of the financial services industry’s most esteemed journalists, Darren Snyder moved into the role of managing editor at Money in March of this year, after previously spending four years as editor at the Financial Standard. We sat down to get...

Be a Thought Leader, Not a Thought Loser – Part 3. Deployment

In the first two parts of this blog, we discussed key issues to consider in the conception and execution stages of thought leadership, to maximise your potential ability to break through the clutter and ensure that your voice is heard effectively....

Be a Thought Leader, Not a Thought Loser – Part 2. Execution

In the first part of this three-part blog, we discussed why attempts at creating ‘thought leadership’ can actually undermine your ability to cut through the clutter and ensure that your voice is heard effectively. In part two, we discuss the key...

Be a Thought Leader, Not a Thought Loser

Part 1. Conception ‘Thought leadership’ offers many benefits for organisations and individuals. Executed well, your intellectual capital can generate awareness of your capabilities, expertise, and values, bolster brand awareness, create new...

Madden boosts team with two key appointments and expands client portfolio

Specialist financial and corporate communications counsel Madden & Assoc. (Madden) today announced two new senior hires, an internal promotion, and several new key clients. Carlotta Vittori joins the firm as Senior Account Manager, with scope...

Find out how we can help you engage more effectively with your audiences, strengthen your reputational and brand value, and support your business and revenue growth.

What we're Tweeting

With growth stocks at record valuations, Stephen Bruce, Director of Portfolio Management at Perennial Value asks what if things change? https://t.co/yXsxPwE4Rg

Jean-Pierre Gortan, Managing Director at Marketplace Finance explains how advances in technology are unlocking new opportunities in the broking industry https://t.co/WEMBOzvP0j

We recently sat down with @InSnyder, managing editor of @moneymagaus, to get his insights on the transition from trade to consumer, pressing issues in the financial services industry and how the industry might evolve in the next few years:
https://t.co/aqj4Huangs

Mike Wright, chief executive officer of Xplore Wealth, spoke to Elizabeth McArthur at @FinStd about Xplore's first quarterly results under his leadership, and hinted at an expansion plan for all of the firm's businesses:
https://t.co/jOKfSPWwEb

Great read by Clark Morgan, vice chairman & head of strategy and development, Crestone Wealth Management, whose opinion piece on the fundamental variations between different generations of Australians in their investing approach is featured in this month’s edition of @moneymagaus

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