Beyond pedestrian: dynamic counsel

We build, protect and enhance your reputation capital

Australia’s leading financial services, wealth management, property investment and superannuation brands turn to Madden for bespoke communication counsel and strategy.

Our team collaborates to build, protect and enhance the reputation capital of clients successfully operating in the dynamic financial and corporate arenas.

Our brand – Madden – builds on a unique tradition of deep industry knowledge, clear strategy, effective channel and stakeholder engagement and measurable commercial results.

We specialise in








"PPS Mutual is on a growth trajectory in Australia to emulate the long-term success of PPS South Africa. The team, led by Bruce Madden, delivers valued services across digital and traditional media, content, strategic positioning and tactical PR capability. We are delighted to be growing our firm guided by the strong counsel of Madden."

Michael Pillemer, CEO, PPS Mutual

“Our focus at Perennial is to deliver excellence in all facets of our business, through Madden’s continued communications support we have been able to strategically position ourselves as ‘best of breed’ within a competitive market. Madden provide consistently high value to our media and communication functions, we would recommend their services without question.”

Sarah O’Brien, Marketing Manager, Perennial Value Management

“Madden played an integral role with InPayTech Limited’s successful listing on the ASX back in 2016. It was through their successful management that we continue working with the Madden team for ongoing communication services as our business expands in Australia and overseas."

Robin Beauchamp, CEO, InPayTech

"Endeavour Energy hired Madden to run a half-day message development program to help prepare a group of our executive, technical and operational people make key presentations to the Endeavour Energy Board. The Endeavour team ‘went on the message journey’ with Bruce and came out the other side as confident, professional and enthusiastic presenters. They each wowed our Board and won the day with strong, clear messages that also highlighted the cultural and business benefits of having done this work. We highly recommend Bruce and the Madden team for their unique approach and excellent results.”

Jon D'Sylva, General Manager, Strategy and Development, Endeavour Energy

Out of the lecture hall and into the office

Mary Ann Heaney from UNSW interned at Madden & Assoc. in Semester 1 2022. In our latest blog post Mary Ann shares her thoughts about her internship experience.

Great resignation? No… it’s the great reinvention

Reinventing oneself to work seamlessly from anywhere has been one of the great opportunities out of the global pandemic. Right now I am currently based in Singapore, where I was born and raised. I work remotely for Madden, a Sydney-based company...

Key Takeaways from the Australian Federal Election – 21 May 2022

After nine years of conservative leadership, Australian voters have now elected Anthony Albanese of the centre-left Labor Party, backing a new era of greater climate change action, gender equality and political integrity.  This election represents...

International Women’s Day 2022 – Reflecting on how to #BreakTheBias

International Women’s Day has come around again, and this year we are being encouraged to #BreakTheBias. The theme asks us to imagine “a world free of bias, stereotypes, and discrimination”. The reality still stands that we are not quite there yet,...

Find out how we can help you engage more effectively with your audiences, strengthen your reputational and brand value, and support your business and revenue growth.

What we're Tweeting

2022 has been a challenging year for #financialadvisers by way of #industryreform. The #incomeprotection market in particular has been under strain. Read what solution is proposed by PPS Mutual's Richard Hopwood in the @FinStd / FS Advice article below.

Prince Max of Liechtenstein private wealth giant LGT is in Sydney to launch the new LGT Crestone. It was our crowning moment to intro both the Prince Crestone and Michael Chisholm to @australian. Thanks, @BizTicky @TansyHarcourt for covering. #Ausbiz

Madden was delighted to introduce Fox and Hare adviser Jessica Brady and Eureka Whittaker Macnaught adviser Tim Manwaring to @smh for this @jcollett_money article helping #GenZ investors with their #savings and #finances!

Bitcoin came to life as the financial system was imploding. Will a new era of regulation kill or strengthen cryptocurrencies? @ABCaustralia @choice_news @consumer_action @HenriArslanian @jonipirovich @stablekwon @ApolloCapitalAU @pgim @moevela @binance

Australia's newly elected Labor government has wide-reaching implications for financial services. Read our latest blog to understand what this landmark shift means for Australia. #Auspol #ausbiz

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