How to navigate a new internship

In my final year of my communications degree, and despite a couple of internships under my belt, I found myself unsure of where I wanted to land in the media landscape. Finance was not an industry I pictured myself in at the beginning of my university career. But come...

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Be a Thought Leader, Not a Thought Loser

Part 1. Conception ‘Thought leadership’ offers many benefits for organisations and individuals. Executed well, your intellectual capital can generate awareness of your capabilities, expertise, and values, bolster brand awareness, create new conversation opportunities...

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Thought leaders run dry

As the nation’s political strategists and pollsters begin unpacking lessons from a quite remarkable weekend federal election result, many with leadership aspirations in the financial sector might now think about popping their heads above the parapet. Even without the...

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How to use social media if you donut know

One of the most common questions asked of us by clients is: what do we do about our social media? Unlike comms industry colleagues working with luxury brands, or fast-moving consumer goods, the highly-regulated world of financial services offers fewer opportunities to...

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There’s an art to being stuck in the middle

As a PR consultant, sometimes we get caught between what the journalist wants and what the client wants.  Unfortunately, their two needs aren’t always the same. Enter the middle woman/ man. Your role is essentially to manage the process of lifting the media presence...

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