Lessons learned from 21 years in the PR game (As seen through the eyes of 3 ETF brand launches)
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2004 seems so long ago, but only yesterday that a shingle was hung on my first PR company, hiring a few good people, one a family member, and growing a jointly founded start-up venture that went on in its first year to become a Fast Start firm recognised by the Australian Financial Review. If that […]
Tackling Gender Inequality in Financial Services and Media: Conversations with Industry Leaders
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“Accelerate Action”, the theme of 2025 International Women’s Day, challenges us all to drive rapid progress towards gender equality. But where to begin? Financial advice, undergoing its own accelerated Renaissance in 2025, is a good place to start. Financial empowerment for women begins with literacy, education and goal setting. Which is why we sat down […]
Lessons from an Internship at Madden: A Reflection on Growth and Opportunity
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By Kylan Xie As I end my internship at Madden, I wanted to take a moment to reflect on the key lessons I’ve learned throughout this experience. It’s been a journey of growth, both professionally and personally, and I’m grateful for all the opportunities I’ve had to learn and develop in such a dynamic and […]
My Madden Internship Journey: An Inspirational Culture
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By Kylan Xie My time at Madden has been a positive and enriching experience thanks to the incredibly welcoming team and professional learning growth opportunities. It has deepened my appreciation for the public relations (PR) industry and placed it as a potential career path as I continue my university degree. As it was my first […]
Q3 in the Fast Lane: Client Success, Media Moments, and Fresh Execs Taking the Wheel
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Wow – what a quarter! The team at Madden have been up to a whole lot – from embarking on new client ventures, to hosting esteemed international visitors, we really did it all! Take a sneak peek below to find out just what we got up to… Media Highlights: Carving out a Space Madden is […]
How to Get the Most Out of Your PR Firm
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My daughter brought me to Melbourne. The six word memoir – famously misappropriated to Ernst Hemingway, “For sale: baby shoes, never worn,” has found success over the years and illustrates how writing simply and strategically can tell a whole story in six little words. Humans are story telling animals. For thousands of years, we’ve used […]
Mastering your Message: Insights from Decades of Executive Training
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Mastering the art of effective communication whilst projecting leadership attributes and confidence can feel like a daunting task for any executive. Add the pressure of doing that in front of a camera, bright lights, microphones and the glare of media accountability… and the fear factor can spiral off the charts. But the media interview experience need […]
EOFY Celebration: Soaring High with Madden’s Quarterly Highlights
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As we wind down to celebrate the end of the financial year, it’s a good time to pause and reflect on FYQ4, and at Madden, a period defined by the power of teamwork and partnership. Together with our valued clients and some excellent media talent – backed by a professional and dedicated team – we’ve […]
Celebrating a New Chapter: Team Updates at Madden
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We are thrilled to announce some exciting milestones for Team Madden! We are delighted to welcome Ounissa Quaid to our team as a Senior Account Manager, bringing agency experience across the corporate, financial services, and government sectors, as well as First Class Honours in her Master’s degree in Public Relations and Strategic Communications from Dublin […]
2024 Rewind: Madden values in action
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Company values: do they actually mean anything? Well, yes! Madden has three defined and targeted company values that we use to measure performance, support critical business decisions, and to align our team on a common purpose. The Madden values of integrity, excellence, and respect are genuine, and lived by each of us. So, with April […]
Avoiding the Storm: Strategic Crisis Planning
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Everyone’s favourite billionaire and value investor Warren Buffett is quoted as saying, “It takes 20 years to build a reputation and five minutes to ruin it.” Recent examples of Australian companies caught up in their own five minutes of media fame that developed into a reputational crisis include prominent brands Woolworths, Optus and Qantas. The […]
Vale Tom Collins. My ‘crazy’ mate.
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Every now and then a figure walks into your life bearing the gifts of creative energy and progressive thinking wrapped in a good heart that fundamentally tilts the axis of your understanding of the world. These rare souls challenge the status quo, celebrate every day the question ‘what if?’ and never meekly accept that things […]
From Client Wins to Wedding Rings: Madden’s Final Quarter in Review
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The past quarter provided a hectic and high energy wrap to the calendar year, marked by notable achievements in our client partnerships and significant personal milestones – yes, we even heard wedding bells! Here are a select few moments that made Q4 a strong close to an overall high-quality Madden 2023. Client Milestones New financial […]
A strategic marketer’s guide to maximising the Fintech boom
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By Neil de Beger Neil de Beger is a Senior Marketing Leader with over 25 years of experience across Financial Services, Automotive, Technology & Telecommunications, and Retail. Neil has expertise in strategy and implementation across all marketing channels, with global blue-chip brands and local companies, both in-house and within specialised marketing and advertising agencies in […]
Reflecting on Our Q3 Triumphs: From Partnerships to Philanthropy
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Over these past three months, we’ve worked hard to secure outstanding media outcomes for our clients but also expanded our horizons at a few philanthropic and networking events, convened as a team during our offsite retreat, and welcomed some fantastic new clients into our fold. Read on for a peek into our action-packed Q3! Leveraging […]
Global Credit Investments Appoints Madden & Assoc. as PR Agency in Australia & New Zealand
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Sydney, 9 August: Award-winning financial and corporate communications counsel Madden & Assoc. (Madden) has been appointed by Global Credit Investments (GCI), an innovative private credit asset management firm helping to transform quality mid-market businesses through flexible financing solutions. The appointment sees Madden exclusively manage GCI’s media relations in Australia and New Zealand, helping to elevate […]
The Chaplin method and all things Kiwi financial services
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Among the more knowledgeable and elegant of senior scribe friends in the Madden group of finance reporter colleagues is New Zealand-based financial services writer David Chaplin. Founder of online industry news service Investment News, David began his career in finance reporting in Sydney, turning his fruitful business and finance reporting stint in Australia as the […]
Take Every Opportunity to Review KPIs and Level-Set on Communication Goals
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When was the last time you engaged with your professional PR and Communication partner to track KPIs and reset on strategy? The approach we take at Madden is to formulate and run quarterly client check ins, with half-yearly and end of year KPI checks. This is an invaluable time to meet our client in a […]
Reporting Season: Banks Prepare their FY Balancing Act
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In a tumultuous economic environment of rising interest rates and inflationary pressures, many Australian households are left grappling with escalating living costs. For this same reason, our major banks may soon find themselves in the hot seat of having to explain yet another round of exceptional profit results. Herein lies one of the banks’ biggest […]
is this financial planning’s historic professional moment?
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Can the reputation of financial advice in this country finally match the professional A-league of medicos, lawyers, and other professions? Are we on the cusp of a break-through moment for advice, courtesy of Assistant Treasurer Stephen Jones’ uptake of select parts of the Levy Quality of Advice review recommendations to sort out red tape and […]
From strength to strength: A glimpse of Q2 at Madden
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In the fast-paced world of strategic financial communications and PR, every quarter presents opportunities to challenge, inspire, and drive the Madden team to excel. As we turn the page on another successful quarter, we take a moment here to reflect on our shared milestones. Exciting Staff Changes at Madden & Assoc.: Welcoming New Additions and […]
From a Virtual Classroom to a Vibrant Office: My Experience at Madden
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Grace’s internship experience at Madden & Assoc. became a fulfilling journey of personal and professional growth. The account below details her time at our agency, and the valuable skills she picked up along the way. What inspired you to take on an internship with Madden & Assoc., and what attracted you to the field of […]
Madden takes home the 2023 PR Agency of the Year award!
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Madden & Assoc. was honoured to receive the 2023 PR Agency of the Year Award at the Financial Standard Marketing, Advertising, and Sales Excellence (MAX) Awards on Thursday 1 June at Crown Sydney. Now in its 29th year, the MAX Awards celebrate excellence within Australia’s superannuation, asset management and wealth management industry, showcasing the contributions […]
Madden & evolution media group Launch Collab to Tackle Underrepresentation of Women in Media
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Sydney, Australia, 18 May 2023 – Specialist financial and corporate communications agency Madden & Assoc. (Madden), and award-winning media company evolution media group, have announced a collaboration to help more women in finance gain greater public visibility and focus on their personal branding, messaging, and leadership. Women remain under-represented as sources and experts in Australian […]