Be a Thought Leader, Not a Thought Loser

Part 1. Conception ‘Thought leadership’ offers many benefits for organisations and individuals. Executed well, your intellectual capital can generate awareness of your capabilities, expertise, and values, bolster brand awareness, create new conversation opportunities...

read more

Thought leaders run dry

As the nation’s political strategists and pollsters begin unpacking lessons from a quite remarkable weekend federal election result, many with leadership aspirations in the financial sector might now think about popping their heads above the parapet. Even without the...

read more

How to use social media if you donut know

One of the most common questions asked of us by clients is: what do we do about our social media? Unlike comms industry colleagues working with luxury brands, or fast-moving consumer goods, the highly-regulated world of financial services offers fewer opportunities to...

read more

There’s an art to being stuck in the middle

As a PR consultant, sometimes we get caught between what the journalist wants and what the client wants.  Unfortunately, their two needs aren’t always the same. Enter the middle woman/ man. Your role is essentially to manage the process of lifting the media presence...

read more

Embracing change in the new financial landscape

The Russians have a word that describes the close relationship and interplay between learning and teaching. That word is obuchenie. If I have this right, the word describes the developmental output of the process of teaching and learning. Or, if you like, a word to...

read more

For more of our insights, get in touch.