Rediscovering our way back to creativity in 2021

Rediscovering our way back to creativity in 2021

 As 2021 kicks off with all its hopes and opportunities to regain some of our lost freedom, there remains a lot of uncertainty., The roll-out of the vaccine may just be the only gateway ahead of us to truly move forward. Whilst we have been adapting to a new hybrid...

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2020 the year that has left us speechless

2020 the year that has left us speechless

For the first time in living memory the Oxford English Dictionary (OED) was unable to choose one singular word to encapsulate the year that was, but rather expanded its annual selection to a whole list, describing it as the year that has left us all speechless. Quite...

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Why choose a career in financial communications?

Why choose a career in financial communications?

When most people picture a career in public relations, they assume it to be associated with glamorous consumer product launches and influencer-endorsed campaigns for prestige industries like fashion, beauty and entertainment. However, public relations in fact...

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Reflections on my remote Internship

Reflections on my remote Internship

It goes without saying that this year has had its challenges. Bushfires, coronavirus, lockdown, Brexit, a global recession, Prince Harry leaving the Royal Family, and that’s only the half of it! I’m sure none of us could’ve pictured this as we sipped champagne at New...

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Mental Health Matters

Mental Health Matters

When World Mental Health Day came around on October 10, its significance took on greater importance this year perhaps more so than other times.   Back in July, the Mentally Healthy 2020 survey found that the media, marketing and creative industry’s mental health...

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A silver lining to our great WFH disruption

A silver lining to our great WFH disruption

2020 will be a year to remember…or possibly more accurately one to forget, the world has changed and can now be categorised as pre-COVID and post-COVID. We have all been forced to adapt, innovate and as my colleague Natalie previously discussed ‘pivot’ has become the...

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A Big Fat Greek Crisis

A Big Fat Greek Crisis

Fans of the 2002 US rom com My Big Fat Greek Wedding might recall the seminal role played by actor Michael Constantine as father of the bride Toula. His character’s name was Kostas “Gus” Portokalos. Gus was the Windex-toting father who believed the blue cleaning fluid...

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Pivot Relations: a new job title for 2020

Pivot Relations: a new job title for 2020

Like the word unprecedented, pivot has become a bit cliché. But in these strange times of working through a global pandemic, I do believe my job title should definitely include the ‘p’ word. Reacting to change – some of it historic and, yes, unprecedented is a daily...

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When life serves you Zoom meetings, make the bed!

When life serves you Zoom meetings, make the bed!

Transitioning into full time employment after graduation can be pretty daunting, particularly due to one crucial life skill you don’t learn in university: the nine-to-five routine. Long gone are the 11am wake-ups, rushing to your midday tutorial and clocking off for...

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Can women be women in the finance industry?

Can women be women in the finance industry?

Could the economic impacts of the COVID-19 pandemic drive deeper reflection and positive action on the issues of equity for females in finance and in the broader Australian community? The picture is quite stark, leading us at Madden to discuss the role of women in...

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Women in financial services and diversity

Women in financial services and diversity

Well before the coronavirus pandemic, many women in Australia faced an uphill equity battle with their retirement savings and simple literacy regarding money. Madden & Assoc. caught up with Financial Advisor and Co-founder of Fox & Hare, Jess Brady to discuss...

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Contagion, COVID-19 and Communication

Contagion, COVID-19 and Communication

History may not help an investor make a safe financial bet, but lessons from the past can help guide our communication response to avert future calamity driven by rumour, fear and panic. In the context of world contagion, like the panic we have seen grip global financial markets over the evolving Novel Coronavirus or COVID-19 situation, it is helpful to look back to understand historical lessons…

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Can robo fill the gap?

Can robo fill the gap?

In these days of fractured wealth sector business models, amid the green shoots of ethical, quality financial advice in Australia, does digital advice automation hold the key to a sustainable future built on serving the unmet needs of more advice consumers? Can the...

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How to navigate a new internship

How to navigate a new internship

In my final year of my communications degree, and despite a couple of internships under my belt, I found myself unsure of where I wanted to land in the media landscape. Finance was not an industry I pictured myself in at the beginning of my university career. But come...

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Be a Thought Leader, Not a Thought Loser

Be a Thought Leader, Not a Thought Loser

Part 1. Conception ‘Thought leadership’ offers many benefits for organisations and individuals. Executed well, your intellectual capital can generate awareness of your capabilities, expertise, and values, bolster brand awareness, create new conversation opportunities...

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Thought leaders run dry

Thought leaders run dry

As the nation’s political strategists and pollsters begin unpacking lessons from a quite remarkable weekend federal election result, many with leadership aspirations in the financial sector might now think about popping their heads above the parapet. Even without the...

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How to use social media if you donut know

How to use social media if you donut know

One of the most common questions asked of us by clients is: what do we do about our social media? Unlike comms industry colleagues working with luxury brands, or fast-moving consumer goods, the highly-regulated world of financial services offers fewer opportunities to...

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There’s an art to being stuck in the middle

There’s an art to being stuck in the middle

As a PR consultant, sometimes we get caught between what the journalist wants and what the client wants.  Unfortunately, their two needs aren’t always the same. Enter the middle woman/ man. Your role is essentially to manage the process of lifting the media presence...

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Embracing change in the new financial landscape

The Russians have a word that describes the close relationship and interplay between learning and teaching. That word is obuchenie. If I have this right, the word describes the developmental output of the process of teaching and learning. Or, if you like, a word to...

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Defining our MAX factor in an issues-rich world

Defining our MAX factor in an issues-rich world

Our growing business is in the running as a finalist for ‘Public Relations Company of the Year.’ How good is that? It’s a significant honour for our passionate team of consultants, and especially poignant given the current enormous public focus on the reputation of...

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Madden continues expansion with latest recruit

Madden continues expansion with latest recruit

Specialist communications counsel Madden & Assoc. (Madden) continues its growth ascension with Amy Boyce joining the firm in the role of Account Manager, effective immediately. Her addition to the Madden team highlights the expansion opportunities across the...

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