Be a Thought Leader, Not a Thought Loser – Part 3. Deployment
In the first two parts of this blog, we discussed key issues to consider in the conception and execution stages of thought leadership, to maximise your potential ability to break through the clutter and ensure that your voice is heard effectively. In part three, we...
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Be a Thought Leader, Not a Thought Loser – Part 2. Execution
In the first part of this three-part blog, we discussed why attempts at creating ‘thought leadership’ can actually undermine your ability to cut through the clutter and ensure that your voice is heard effectively. In part two, we discuss the key issues to consider in...
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Be a Thought Leader, Not a Thought Loser
Part 1. Conception ‘Thought leadership’ offers many benefits for organisations and individuals. Executed well, your intellectual capital can generate awareness of your capabilities, expertise, and values, bolster brand awareness, create new conversation opportunities...
read moreMadden boosts team with two key appointments and expands client portfolio
Specialist financial and corporate communications counsel Madden & Assoc. (Madden) today announced two new senior hires, an internal promotion, and several new key clients. Carlotta Vittori joins the firm as Senior Account Manager, with scope to provide counsel...
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Thought leaders run dry
As the nation’s political strategists and pollsters begin unpacking lessons from a quite remarkable weekend federal election result, many with leadership aspirations in the financial sector might now think about popping their heads above the parapet. Even without the...
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Coffee with… Wouter Klijn, Director of Content, i3 Insights
Wouter Klijn is a veteran of the institutional investor space in Australia, having spent much of his 20-year editorial career working for specialist media titles including Investor Weekly and The Insto Report. We sat down to get his views on the financial services...
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Hayne’s 76-point vintage uncorks a beginning, not an end
After a year of testimony drawn from 130 witnesses, made over seven public hearings, based on 10,000 submissions, the Hayne Royal Commission into Misconduct in Banking and Financial Services ended on Monday with a resoundingly modest point score just shy of 80. That...
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How to use social media if you donut know
One of the most common questions asked of us by clients is: what do we do about our social media? Unlike comms industry colleagues working with luxury brands, or fast-moving consumer goods, the highly-regulated world of financial services offers fewer opportunities to...
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There’s an art to being stuck in the middle
As a PR consultant, sometimes we get caught between what the journalist wants and what the client wants. Unfortunately, their two needs aren’t always the same. Enter the middle woman/ man. Your role is essentially to manage the process of lifting the media presence...
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Lunch with… Jason Spits, Senior Journalist, Risk Info
One of the financial services industry’s most respected trade journalists, Jason has worked in finance media and communications for around 20 years, including roles with Money Management and the Financial Planning Association. We sat down to get his take on the impact...
read moreEmbracing change in the new financial landscape
The Russians have a word that describes the close relationship and interplay between learning and teaching. That word is obuchenie. If I have this right, the word describes the developmental output of the process of teaching and learning. Or, if you like, a word to...
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Making the switch from journalist to the PR person journalists don’t hate
As published in Mumbrella: After deciding to make the switch to PR, Sarah Kendell promised herself she wouldn't become one of the PRs she used to hate. Here, she details exactly how she did it. Earlier this year, I made the move from journalism to PR, which...
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