A Big Fat Greek Crisis

Fans of the 2002 US rom com My Big Fat Greek Wedding might recall the seminal role played by actor Michael Constantine as father of the bride Toula. His character’s name was Kostas “Gus” Portokalos. Gus was the Windex-toting father who believed the blue cleaning fluid...

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Pivot Relations: a new job title for 2020

Like the word unprecedented, pivot has become a bit cliché. But in these strange times of working through a global pandemic, I do believe my job title should definitely include the ‘p’ word. Reacting to change – some of it historic and, yes, unprecedented is a daily...

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When life serves you Zoom meetings, make the bed!

Transitioning into full time employment after graduation can be pretty daunting, particularly due to one crucial life skill you don’t learn in university: the nine-to-five routine. Long gone are the 11am wake-ups, rushing to your midday tutorial and clocking off for...

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Can women be women in the finance industry?

Could the economic impacts of the COVID-19 pandemic drive deeper reflection and positive action on the issues of equity for females in finance and in the broader Australian community? The picture is quite stark, leading us at Madden to discuss the role of women in...

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Women in financial services and diversity

Well before the coronavirus pandemic, many women in Australia faced an uphill equity battle with their retirement savings and simple literacy regarding money. Madden & Assoc. caught up with Financial Advisor and Co-founder of Fox & Hare, Jess Brady to discuss...

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Contagion, COVID-19 and Communication

History may not help an investor make a safe financial bet, but lessons from the past can help guide our communication response to avert future calamity driven by rumour, fear and panic. In the context of world contagion, like the panic we have seen grip global financial markets over the evolving Novel Coronavirus or COVID-19 situation, it is helpful to look back to understand historical lessons…

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Can robo fill the gap?

In these days of fractured wealth sector business models, amid the green shoots of ethical, quality financial advice in Australia, does digital advice automation hold the key to a sustainable future built on serving the unmet needs of more advice consumers? Can the...

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How to navigate a new internship

In my final year of my communications degree, and despite a couple of internships under my belt, I found myself unsure of where I wanted to land in the media landscape. Finance was not an industry I pictured myself in at the beginning of my university career. But come...

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Be a Thought Leader, Not a Thought Loser

Part 1. Conception ‘Thought leadership’ offers many benefits for organisations and individuals. Executed well, your intellectual capital can generate awareness of your capabilities, expertise, and values, bolster brand awareness, create new conversation opportunities...

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Thought leaders run dry

As the nation’s political strategists and pollsters begin unpacking lessons from a quite remarkable weekend federal election result, many with leadership aspirations in the financial sector might now think about popping their heads above the parapet. Even without the...

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How to use social media if you donut know

One of the most common questions asked of us by clients is: what do we do about our social media? Unlike comms industry colleagues working with luxury brands, or fast-moving consumer goods, the highly-regulated world of financial services offers fewer opportunities to...

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There’s an art to being stuck in the middle

As a PR consultant, sometimes we get caught between what the journalist wants and what the client wants.  Unfortunately, their two needs aren’t always the same. Enter the middle woman/ man. Your role is essentially to manage the process of lifting the media presence...

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Embracing change in the new financial landscape

The Russians have a word that describes the close relationship and interplay between learning and teaching. That word is obuchenie. If I have this right, the word describes the developmental output of the process of teaching and learning. Or, if you like, a word to...

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Defining our MAX factor in an issues-rich world

Our growing business is in the running as a finalist for ‘Public Relations Company of the Year.’ How good is that? It’s a significant honour for our passionate team of consultants, and especially poignant given the current enormous public focus on the reputation of...

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Madden continues expansion with latest recruit

Specialist communications counsel Madden & Assoc. (Madden) continues its growth ascension with Amy Boyce joining the firm in the role of Account Manager, effective immediately. Her addition to the Madden team highlights the expansion opportunities across the...

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