If it’s worth doing, do it well
Madden has a strong service ethic. Here is a sample of our service lines
We provide trusted counsel to clients – typically executives and boards – to protect and enhance your organisational reputation.
Madden works with executive teams to develop communication strategies aligned with the organisation’s commercial objectives, based on simplicity, clarity and contextually aware stakeholder and media engagement.
Message Development and Media Training
Trust is built on consistent, clear communication over time. Strong, purposeful messages better persuade and influence your audience.
Madden will tailor training packages designed to equip your key spokespeople, presenters or frontline staff to more effectively engage an audience.
Our media training and message development programs can be tailored for CEOs and senior executives, right through to frontline teams. We aim to help you create a unique voice, build engagement and, naturally, drive better business outcomes.
Media RelationsStrong and mutually respectful media relationships allow us to increase awareness of our client’s unique voice with their chosen audience.
We measure effectiveness across the spectrum of traditional, digital and social media with best-in-class media monitoring and analytical tools. Real-time knowledge informs strategy and measures success.
Madden has a highly credible track record of support to publicly listed or soon-to-be listed organisations.
Whether raising capital or initiating other investor relations programmes, the counsel and practical support of Madden has helped drive successful client outcomes.
At our heart is strategy-based investor relations skill, coupled with practical support to best influence a full range of stakeholders.
Crisis CommunicationA crisis rarely starts out as a crisis. It invariably begins as an issue. Managing issues before they become a crisis is part art form, part science and a whole lot of hard work, often under the pressure of deadlines.
We offer expert counsel to help our clients identify, plan for and respond to sensitive situations. We work with the executive team to rebuild rapport with affected stakeholders with clear and concise messages.
Reputation ManagementAt our heart, we guide high quality, ethical storytelling on behalf of clients through multi-channel communication.
We create a communication framework guided by clear consistent messaging to elevate the organisation’s brand, people, product or thought leading position.
"PPS Mutual is on a growth trajectory in Australia to emulate the long-term success of PPS South Africa. The team, led by Bruce Madden, delivers valued services across digital and traditional media, content, strategic positioning and tactical PR capability. We are delighted to be growing our firm guided by the strong counsel of Madden."
Michael Pillemer, CEO, PPS Mutual
“Our focus at Perennial is to deliver excellence in all facets of our business, through Madden’s continued communications support we have been able to strategically position ourselves as ‘best of breed’ within a competitive market. Madden provide consistently high value to our media and communication functions, we would recommend their services without question.”
Sarah O’Brien, Marketing Manager, Perennial Value Management
“Madden played an integral role with InPayTech Limited’s successful listing on the ASX back in 2016. It was through their successful management that we continue working with the Madden team for ongoing communication services as our business expands in Australia and overseas."
Robin Beauchamp, CEO, InPayTech
"Endeavour Energy hired Madden to run a half-day message development program to help prepare a group of our executive, technical and operational people make key presentations to the Endeavour Energy Board. The Endeavour team ‘went on the message journey’ with Bruce and came out the other side as confident, professional and enthusiastic presenters. They each wowed our Board and won the day with strong, clear messages that also highlighted the cultural and business benefits of having done this work. We highly recommend Bruce and the Madden team for their unique approach and excellent results.”
Jon D'Sylva, General Manager, Strategy and Development, Endeavour Energy