The Brief

Our client is the largest Private Banking and Asset Management group in the world with a strong European reputation, but had low Australian brand awareness. Raising the brand’s profile here in Australia and being attentive to the unique nuance of European royalty framed our communication efforts.

Our Approach

Madden played a trusted role with media and channel communications as part of this historic and unique acquisition and rebranding event. Our brand launch communications plan was created and executed for maximum impact. Madden’s value went beyond to assist in the content development of paid media advertorials guaranteeing that the campaign in its entirety ran smoothly.

Results

Prince Max von und zu Liechtenstein, chair of the Liechtenstein- based private wealth giant LGT, was in Sydney to mark the $475m buyout of Crestone Wealth Management. Madden managed a dual interview with Crestone CEO Michael Chisholm resulting in landing all key brand messages and the articles syndicating across News Corp.

“The benefit from becoming part of LGT Group is we can tap into their global expertise in impact and sustainable investing. Our founding vision is having an Australian business that advises wealthy families to bring the very, very best investment opportunities around the world to investors,” said Chisholm.