From strength to strength: A glimpse of Q2 at Madden



In the fast-paced world of strategic financial communications and PR, every quarter presents opportunities to challenge, inspire, and drive the Madden team to excel.

As we turn the page on another successful quarter, we take a moment here to reflect on our shared milestones.

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Exciting Staff Changes at Madden & Assoc.: Welcoming New Additions and Celebrating Rising Stars!

We’re thrilled to share some exciting staff news.

Madden extends huge congratulations to Account Director, Taryn Silver, who recently welcomed her beautiful baby girl, Norah, into the world. We wish Taryn all the joy and fulfillment that motherhood brings.

And we are delighted to introduce Senior Account Manager Madison Gee. Madison brings over 5 years’ agency and management experience across a diverse roster of international clients. With strong strategic skills and client service standards, Madison fits seamlessly into our team and has jumped right in to provide uninterrupted support to our valued clients.

Furthermore, we’re excited to announce the promotion of Grace Brooker to full-time Account Coordinator. Grace consistently demonstrated her dedication, enthusiasm, and quality performance during her internship at Madden. Her attention to detail, and passion for Communication make her a valuable asset to our team. We look forward to supporting Grace’s continued growth and contribution in her new role.

We’re excited about the future for Madden as we continue to build a team of exceptional professionals dedicated to driving success for clients.

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Madden & Assoc. Crowned PR Agency of the Year

We’re proud to share that Madden & Assoc. took away the 2023 PR Agency of the Year at the prestigious Financial Standard Marketing, Advertising, and Sales Excellence (MAX) Awards on June 1st taking place at the Crown Sydney.

Marking its 29th year, the MAX Awards brought together over 350 of the best and brightest in Australia’s superannuation, asset management, and wealth management industry to recognise outstanding achievements in sales and marketing of the financial services sector.

Madden & Assoc. founder Bruce Madden said, “The PR Agency of the Year Award is well-earned public recognition of the hard work, professionalism, and expertise of the wonderful Madden team. I am grateful to each of our team and to the clients who supported our nomination.

“This achievement reflects the talent, collaboration and hard work we apply each day,” he said.

Madden extends its congratulations to all the winners of the 2023 MAX Awards and thanks to the Financial Standard team for hosting another great event. The night was a celebration of success and affirmation of Madden’s position as a leading force in Australia’s finance and corporate PR industry.

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Madden & evolution media group Join Forces to Empower Women in Finance!

We proudly partnered with award-winning media company evolution media group to launch the emPOWER program, offering bespoke media training services solely for women. Our mission? To empower women in finance for the visibility they deserve via the tools to elevate personal branding, messaging, and leadership.

While some progress has been seen in recent years, women continue to be underrepresented as financial experts in Australian media coverage. The emPOWER program aims to help correct the imbalance and build sustainable exposure to female voices in the industry.

We receive daily requests from media outlets for more female spokespeople across a broad range of topics. So, we are eager to encourage women to step into the spotlight, reshape the narrative, and make a lasting impact.

Stay tuned for the remarkable journey ahead. Together, we’re challenging the status quo and paving the way for a more inclusive and equitable media landscape!

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Navigating the ETF Frontier: Global X ETFs Takes Centre Stage

Global X ETFs Australia recently hosted a successful media roundtable and luncheon, marking another purposeful media event for the leading thematic ETF provider.

The event was hosted in Sydney’s CBD with an impressive attendance of journalists representing 16 different media outlets.

The discussion was fuelled by the future of thematic ETFs and Australia’s market standing, covering topics such as decarbonisation, social investment demand, and investable thematics.

The event also celebrated the 20-year anniversary of the physical Gold ETF, adding a golden touch to proceedings and highlighting Global X ETFs’ industry leadership as the provider of the first-ever Gold ETF.

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Igniting Change with Insight Investment’s 2023 Stewardship Report

Madden takes pride in working with clients that champion responsible investment practices and contribute towards a more sustainable future.

This quarter we had the pleasure of taking part in the launch of Insight Investment’s anticipated 2023 Responsible Stewardship Report. As a global asset and risk manager overseeing A$1.2 trillion in investments and bolstered by a team of 287 skilled professionals, Insight Investment has taken a proactive approach to prioritise their clients’ investment objectives while managing both financial and non-financial risks.

With a deep belief in the significance of environmental, social, and governance (ESG) factors in driving investment risks, Insight Investment has engaged in 1,178 interactions with debt issuers across 78 countries, including emerging markets.

The report showcases these important efforts, ranging from engaging with companies and governments to encouraging academic research on the impact of incorporating environmental considerations into investment strategies. Through their commitment to responsible stewardship, Insight Investment continues to play a leading role in revolutionising the investment landscape as part of the global movement toward a sustainable future.

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Safeguarding the Financial Guardians during the Tax Time Marathon

Lights, camera, tax season! Accountants take centre stage during the annual tax time ‘marathon,’ but behind the scenes, the toll on their health and wellbeing often remains hidden.

As the pressures of deadlines and accuracy intensify, stress levels soar, putting accountants at risk of burnout. Recent global statistics reveal alarming rates of stress and mental health concerns among accountants.

Madden partnered with foundation client PPS Mutual to shine a spotlight on accountants’ health and provide proactive solutions. As seen in Accountants Daily, PPS Mutual’s Brian Pillemer discussed the hidden costs of neglecting personal health, exploring the impact of burnout on productivity, job satisfaction, and overall wellbeing. He emphasised the power of risk insurance as a shield against unforeseen challenges that can upset carefully laid financial plans.

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Unveiling the Blueprint for Financial Triumph at the Morningstar Investment Conference

Our team attended Morningstar’s Investment Conference held at the ICC Sydney on 24 May – the ultimate deep-dive into crucial components for investor success in 2023 and beyond.

The conference was a comprehensive exploration of crucial topics: global interest rates, real estate sector dynamics, and portfolio management strategies in the face of economic challenges. We gained valuable insights on asset allocation amidst inflation and recession fears as well as forward-thinking approaches to diversification to help build financial success.

But it was also the invaluable opportunity to network with industry peers, exchange ideas and learn from other businesses that added a special dimension to the event.

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