My daughter brought me to Melbourne.
The six word memoir – famously misappropriated to Ernst Hemingway, “For sale: baby shoes, never worn,” has found success over the years and illustrates how writing simply and strategically can tell a whole story in six little words.
Humans are story telling animals. For thousands of years, we’ve used stories to transmit information and pass along wisdom.
Indeed, facts are 20 times more likely to be remembered if they’re part of a story according to psychologist Jerome Bruner’s research.
But how can you tell a memorable story? How do you convey it strategically, get all the information in and keep your audience engaged? For any business, a PR agency is that partner.
Having just returned from maternity leave; it’s given me some time to reflect on the value that a PR agency delivers to its clients. In a perfect world PR wouldn’t exist, our clients would have the skills and the relationships to tell their stories to media and stakeholders alike.
But none of us are perfect.
Find partners that knows your industry.
At Madden, we work with clients across financial services, wealth management and the corporate sector. It’s what we’ve done for the last eight years – being led by an industry veteran in Bruce.
Our well-established and long-term relationships with local and industry media are crucial in ensuring we understand the unique dynamics of the Australian financial media landscape, and in turn identify opportunities for our clients that are impactful and relevant to the market.
In my first days back in the office, our team has delivered some great results for our clients. How? The same thing we have always done at Madden. We stick to our knitting. We know our client’s industries and our target media. It makes us trusted advisers – we’re able to integrate not only our technical expertise but provide a wholistic view on organisational and industry issues.
We keep abreast of the tough economic cycle, geopolitics in the US and the outlook for private credit in Australia. And don’t forget a raft of redundancies across media that sometimes forces us to rethink our approach, and how we can best support our friends in the press.
As a team we often talk about the trusted relationships we have with our clients, we nurture them the way we treat our friends and family. We care for them, and we listen to their problems – acting with integrity and in their best interests.
Story lands and business is booming.
So, find that partner that can tell your story, maybe not in six words or less, but find a partner that can understand your story and make it memorable to the people that matter to you.
If you’d like to discuss your PR needs, please reach out to info@madden.com.au – we have consultants in Sydney, Melbourne and New Zealand who are here to help.