Madden continues expansion with latest recruit



Specialist communications counsel Madden & Assoc. (Madden) continues its growth ascension with Amy Boyce joining the firm in the role of Account Manager, effective immediately.

Her addition to the Madden team highlights the expansion opportunities across the financial services sector and diversification into consumer-led corporate and financial campaigns for the future.

Madden founder Bruce Madden said the firm was actively pursuing fresh opportunities with existing and new clients during a period of fundamental sector change. Mr. Madden said Ms. Boyce’s skills add to the firm’s reputation for communications strategy, message development and bespoke execution services.

“The financial services sector is in a period of flux. Reputation issues abound, with business models requiring a shift in consumer engagement practices – re-designed for a new era of customer sovereignty.

“The Hayne Royal Commission demonstrates again the importance of reputation to the sector. Our firm sees ample opportunity to formulate ground-up perception shifts and help organisations doing the right thing to allay the wholesale mistrust by consumers of the broader Australian banking and financial sector.

“This is an exciting opportunity for Amy’s career progression, with her experience building on Madden’s capacity to deliver high-quality, ethical communications counsel to its consumer, fintech and wealth management clients,” he said.

Amy brings previous experience within a global Communications agency. Her strong knowledge across the consumer, healthcare and corporate landscapes will help to support our future growth,” said Mr. Madden.

About Amy Boyce 

Amy was previously an Account Executive with Hill + Knowlton Strategies. Prior to this, she worked as Campaign Coordinator for non-for-profit Children’s Cancer Institute ‘Build for a cure’ campaign and within the marketing, customer experience team at Westfield.

“I am thrilled to be part of the Madden team, especially at this exciting growth stage. Within this new role I am excited to learn from some of the best in industry and continue to develop my skills as a professional communicator,” she said.

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