Madden adds consultancy bench strength with key team developments



Specialist corporate and financial communications counsel Madden & Assoc. (Madden) has today announced two key appointments. With a growing client portfolio, the firm is matching new talent to its specialist offer and a diversified mix of financial and corporate clients.

Hannah Crosby joins the Madden team as Senior Account Executive, bringing a fresh consumer-facing perspective to the firm with over three years marketing and communications experience across the hospitality and leisure industries. Hannah has worked on several impactful communications campaigns for high-profile brands and her insights will support Madden’s client portfolio, particularly in the growing financial technology sector.

“Joining Madden is an opportunity to support the reputation management of clients during a period of significant change. I’ve dived already into some every day, 24/7 news cycle issues, including the digital economy, climate change impacts on global financial markets, and the increased demand by government and consumers for greater transparency and accountability of banks and the financial sector broadly,” said Hannah.

Madden has also promoted Emma Steiner to the role of Account Executive. Having joined the firm in March 2020 during the start of the pandemic, her internal promotion reflects Emma’s commitment to the Madden team and its values.

Emma said: “Two key Madden values of respect and integrity have come to the fore during a challenging 18 months of lockdown and a pivot in working arrangements. I have valued the experience working with a motivated and supportive team.

Founder Bruce Madden said a combination of factors is driving clients away from the ‘PR generalists’ to specialist counsel such as Madden. “Disruption is being felt along the value chain in finance and corporate, meaning clients and media are especially focused. Madden client brands, some of which are global leaders, want targeted support and proven skills from sector and content specialists. This broader ‘value shift’ in our sector is part of a discernible pivot that began during the Hayne Royal Commission into banking and super and is a continuing trend.

“I am really pleased in our fifth year to have assembled a great team at Madden, retaining foundation staff and clients while increasing the client roster in what has been a busy 2021 despite the pandemic challenges.”

Madden said the firm had celebrated several new clients, was busy with a solid pipeline of new financial technology and property brands and, was on the look-out for new talent.

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