As published in B&T:

Specialist communications counsel Financial Media Services (FMS) has announced it has rebranded to Madden & Assoc. (M&A).

The new brand reflects the company’s deep financial sector heritage and points to an expanded future for bespoke communications advice to consumer, fintech and digital clients.

M&A currently services leading ASX-listed and private brands within the financial services, wealth management and fintech segments.

The company has grown strongly since inception from referral and word of mouth – not once participating in a competitive pitch process.

M&A founder Bruce Madden said: “This is an exciting growth phase for our firm that has seen us recently relocate our CBD Sydney offices, sign on a number of new clients, and make senior hires that we plan to announce in January 2018.

Madden said the company’s focus is on strategic message development and communications planning and execution services.

“As social cuts a disruptive swathe through traditional media/PR models, we have chosen to stay channel agnostic,” he said.

“In other words, clients care less about the how, and are focused more on the why, or social purpose, behind their message.”

Over the past six months, the agency has experienced a surplus of new business including Crestone Wealth Management, Countplus Limited, ARCO Investment Management, and Austock Life Limited.

Madden said M&A’s expansion means the company will be looking to recruit more senior and junior team members soon.

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