Trusted Counsel

Bruce Madden

Executive Director

Bruce Madden is Australia’s most senior and respected media and communication strategist, communicator and mentor working in the financial services sector today.

Bruce has unrivalled knowledge, insight and practical skills gained from over two decades in media, and later in the asset management, superannuation, wealth advisory, property and capital markets worlds.

He is the ‘turn to’ counsel for many leading brands and business leaders in the sector.

The Madden name was adopted by our business to imbue it and the people it hires with a few old school (but never out-of-fashion) attributes: decency, integrity and wisdom.

Taryn Silver

Account Director

Taryn joined Madden in February 2022 as an experienced Senior Account Manager and was promoted in December 2022 to Account Director, providing strategic counsel and strong communications campaign results across the ever-growing Madden client portfolio within the wealth and funds management industry.

With over 8 years of experience in both Australia and the US, Taryn has deep networks across both countries and has played a critical role in helping business leaders and brands solve complex communication problems critical to their success. In addition, she brings specialist expertise in investor relations and writing.

Taryn has experience working for clients across the healthcare, manufacturing, tech, financial and banking industry, including key clients such as ANZ, Gilead, SelfWealth, Lark Distillery and SPC.

Taryn holds a master’s degree in strategic communications from Columbia University in the City of New York.

Natasha Johnston

Account Director

Natasha joined Madden in October 2021 to provide strategic counsel and communication support for a range of clients across the wealth management, funds management and insurance sectors bringing a fresh regional perspective having worked with leading global agencies in the APAC region for over 8 years.

Originally from Singapore and now based in Christchurch, New Zealand after three years living and working in Tokyo, she has a deep understanding of and experience with strategic communications strategies and planning, content development, media relations, research, and social media management for a variety of leading enterprise and consumer tech, lifestyle and healthcare brands such as Fitbit, GoPro, Bose, Google Cloud and more.

She holds a Bachelor of Commerce in Marketing and Public Relations from Murdoch University.

Ounissa Quaid

Senior Account Manager

Ounissa joined Madden in June 2024 and will play a key role in crafting impactful public relations and communications strategies for clients to drive business success.

Ounissa has robust international agency experience collaborating with high-profile clients across private equity, financial services, aviation finance, legal, real estate, government, technology and education sectors, including Goldman Sachs, Nordic Aviation Capital and Brandon Capital. From this, she has built a deep understanding of the art of corporate storytelling through strategic communication channels.

Ounissa holds a Master’s degree in Public Relations and Strategic Communications, for which she received a First Class Honours.

Sarah Lagana

Account Manager

Sarah joined Madden in March 2022 as an Account Executive to provide account servicing and communications support to Madden’s fast-growing client list, and has since promoted to Senior Account Executive and Account Manager. With a key focus on media relations and executing media strategies, she helps clients achieve stronger brand awareness across all key channels.

Prior to joining Madden, she worked in the remediation project management space for one of Australia’s leading wealth management brands, BT Financial Group, managing Customer Relations. Here she realized her keen interest in nurturing positive relationships with various internal and external stakeholders, and in utilising strategic thinking to maintain a positive public image.

Sarah holds a Bachelor of Business in Marketing at the University of Technology Sydney during which time she completed internships for broadcast television, event management and marketing firms. Across these industries, consumer engagement was a common key business objective and this exposure led Sarah to grow a passion for brand management, and content creation.

Grace Brooker

Account Executive

Grace joined the team at Madden as an intern in January 2023, and has since grown into her current role as an Account Executive in a full-time capacity. 

In her current position, she manages various account responsibilities across Madden’s client portfolio. This includes coordinating daily account operations, conducting research, handling media relations, reporting and analytics, and more.

Grace is a collaborative team member, driven by her strong belief in the power of teamwork to create compelling and effective communication strategies for clients.

Grace has recently completed a Bachelor of Economics at Macquarie University.

Gracie Bruce

Account Coordinator

Gracie joined Madden in March 2024 as an Account Coordinator. Originally from Wellington, New Zealand, she has recently moved to Sydney. In this role she is responsible for day-to-day client account operations, media relations, reporting and analysis, and more.

Prior to joining Madden, Gracie worked in Administration and Communications in the healthcare sector. She is passionate about driving forward Madden’s mission to deliver exceptional results for its clients, with a strong belief in the power of collaboration and teamwork.

Gracie holds a Bachelor of Commerce in Marketing and International Business from Victoria University of Wellington.

Penne Madden

Sales & Marketing Director

Penne Madden is a senior Sales and Marketing Executive with a rich career working with prestige brands in the automotive, fashion and lifestyle sector.

With a strong customer and retention focus, Penne is motivated to help Madden clients achieve their commercial and personal communication results.  Her inclusive and collaborative approach helps to first understand a client need then tailor Madden’s media and communication services to those specific requirements.

Penne joined Madden in early 2022, helping our property, investment management and FMCG clients to incorporate our popular Media Training and Message development skills training and Executive Coaching services for C-Suite and executive teams. Penne can also advise on Public Relations, Campaign Management, Investor Relations, and Traditional and Digital Communication services.