Wow – what a quarter! The team at Madden have been up to a whole lot – from embarking on new client ventures, to hosting esteemed international visitors, we really did it all! Take a sneak peek below to find out just what we got up to…
Media Highlights: Carving out a Space
Madden is a purposely boutique agency, which allows us to foster deep, lasting relationships with key journalists and media teams. These connections enable us to proactively build a genuine presence for our clients as credible, expert voices within the media landscape. In turn, journalists trust us to deliver insightful, knowledgeable spokespeople, while our clients count on us to consistently secure high-quality media opportunities that enhance their presence.
Recently, our clients have been featured in prominent broadcast outlets, including Sky News and CNBC, where they’ve showcased their thought leadership to a wide audience of investors and financial professionals, further amplifying their voices as thought leaders in the industry.
Looking ahead, we’re excited about the new media opportunities on the horizon, as we continue to carve out a space in the market for our clients. Stay tuned!
Celebrating Success Across the Board
Industry award season was in full swing this quarter, and Madden played a key role in guiding several clients through the award submission process. Thanks to our collaborative efforts, we proudly celebrated alongside Elemnta, Alvia, and PPS Mutual as they received prestigious accolades, reflecting their unwavering commitment to excellence and outstanding client service in their respective industries.
Elemnta was recognised for their innovative contributions to the fintech industry, being named as finalists in the 2024 Finnie Awards. The Elemnta team earned finalists’ spots in the Excellence in Industry Collaboration and Partnerships category (with CFS), and Excellence in Wealth Management. This recognition is an impressive achievement, ranking alongside some of the leading fintech companies in Australia.
For the second consecutive year, PPS Mutual have been recognised as the ‘Best Life Insurer of the Year’ in the 2024 Adviser Rating Australian Financial Advice Landscape Survey. Alongside this achievement, PPS Mutual received outstanding results throughout the survey including ranking first for Claims Handling, Product Comprehensiveness, Online Service Quality and Adviser Support, and having the highest Net Promoter Score (NPS) amongst industry peers.
Being recognised with these industry accolades, highlights PPS Mutual’s continued support from Australian financial advisers, as well as their commitment to high service standards and offering a superior product suite.
In more exciting award news, Alvia Asset Partners has once again taken out the Boutique Licensee Managed Account Award at the IMAP 2024 Managed Accounts Awards for the second year in a row. The highly regarded IMAP Managed Account Awards recognise the highest standards in investment management. This outstanding result from Alvia showcases their commitment to delivering unique investment opportunities that are fully aligned with the Family Office and High-Net-Worth investors they serve.
Maddens in Motion
Earlier this quarter, we rolled the dice and joined Global X ETFs to pass GO and celebrate the launch of BANK, the first and only index-based ETF offering investors the exposure to the broader capital stack of Australia’s banks in one diversified solution.
We enjoyed some live music and tasty nibbles, while the Global X team explained how investors can conveniently generate attractive yields from Aussie banks. With rising interest rates putting the income back in fixed income, it’s the perfect time to cash in on this cost-effective strategy.
Thankfully, no one went directly to jail!
To round up Q3’s events calendar, our team joined Ausbiz and Telum Media at the Museum of Sydney for a session of networking, afternoon tea, and a presentation from Ausbiz’s Co-Founder and Head of Content, Nadine Blayney, and Producer, Olivia Grace-Curran.
The team gained some valuable insights into Ausbiz’s guest selection process, business model, audience demographics, and a behind-the-scenes glimpse into daily life at ausbiz. The Madden team values the opportunity to connect with and strengthen our relationships with media professionals, outside of the office. These interactions allow us to better serve both our clients and the media we collaborate with.
Thanks to Telum Media for hosting us!
New Ventures and Leadership Changes
We are proud to announce the successful launch of TWC Investment Management (TWC) in the Australian market. Madden played a key role in developing the strategic messaging and brand positioning for TWC, working closely with the team to introduce their innovative investment framework. Under the leadership of CIO John Birkhold and CEO Owen Hereford, TWC will offer three innovative funds to wholesale and institutional clients, focusing on their unique Real Return on Investment (RROI) framework. Plus, our Executive Director Bruce Madden will join TWC’s Advisory Board, bringing his expertise to support their strategic vision and growth.
In another exciting development for the financial sector, Global Credit Investments (GCI) launched the GCI Real Estate Credit Fund , an open-ended fund designed to offer flexible and tailored financing solutions. Madden’s strategic messaging and media outreach played a key role in the fund’s successful debut. This new offering builds on GCI’s impressive track record, expanding their real estate credit capabilities with loans ranging from $5-30 million for various asset types.
Additionally, GCI has appointed Ben Skilbeck as their new CEO, and we were proud to support this transition by highlighting Ben’s strategic vision. Fitzpatricks Financial Group also welcomed Andrew Fairweather as their new CEO, with our team managing the communications to ensure a smooth leadership change.
We’re excited to see these developments unfold and look forward to supporting the continued success of GCI, Fitzpatricks, and TWC.
Executive Visits: Putting Faces to Names
This quarter saw several offshore experts visiting Sydney to discuss key issues currently facing investment markets.
Insight Investment’s Head of Systematic Fixed Income, Paul Benson, sat down with key stakeholders and media to discuss systematic fixed income investing strategies. Specifically, how these are gaining traction as a mainstream approach to mitigating downside risk in portfolios.
Meanwhile, Northern Trust Asset Management’s Deputy Chief Investment Officer, Michael Hunstad, and Director of Sustainable Investing Client Engagement for EMEA, Valeria Dinershtyen, spoke with select local media about global equities, emerging markets, and the “twin crisis” of climate and biodiversity in the ESG sphere.
Such opportunities for face-to-face connection are always welcome, especially in today’s digital-focused media environment!
People Updates: Hi, Hello and Welcome Back
We were delighted to welcome Intern Kylan onboard and were equally excited to have Account Director Taryn return from maternity leave, reinforcing our growing and dynamic team.
As we bid farewell to the third quarter, it’s remarkable to think we’re already leaping into the final stretch of the fiscal year! With renewed energy, we’re more excited than ever to continue exceeding expectations and delivering exceptional results for our clients in the months ahead – watch this space!
If you’d be interested in finding out how we can help you engage more effectively with audiences, strengthen reputational and brand value, and support your business and commercial growth, please contact our Sales and Marketing Manager, Penne Madden, at info@madden.com.au.