2024 Rewind: Madden values in action
By
Company values: do they actually mean anything? Well, yes! Madden has three defined and targeted company values that we use to measure performance, support critical business decisions, and to align our team on a common purpose. The Madden values of integrity, excellence, and respect are genuine, and lived by each of us. So, with April […]
Avoiding the Storm: Strategic Crisis Planning
By
Everyone’s favourite billionaire and value investor Warren Buffett is quoted as saying, “It takes 20 years to build a reputation and five minutes to ruin it.” Recent examples of Australian companies caught up in their own five minutes of media fame that developed into a reputational crisis include prominent brands Woolworths, Optus and Qantas. The […]
Vale Tom Collins. My ‘crazy’ mate.
By
Every now and then a figure walks into your life bearing the gifts of creative energy and progressive thinking wrapped in a good heart that fundamentally tilts the axis of your understanding of the world. These rare souls challenge the status quo, celebrate every day the question ‘what if?’ and never meekly accept that things […]
From Client Wins to Wedding Rings: Madden’s Final Quarter in Review
By
The past quarter provided a hectic and high energy wrap to the calendar year, marked by notable achievements in our client partnerships and significant personal milestones – yes, we even heard wedding bells! Here are a select few moments that made Q4 a strong close to an overall high-quality Madden 2023. Client Milestones New financial […]
A strategic marketer’s guide to maximising the Fintech boom
By
By Neil de Beger Neil de Beger is a Senior Marketing Leader with over 25 years of experience across Financial Services, Automotive, Technology & Telecommunications, and Retail. Neil has expertise in strategy and implementation across all marketing channels, with global blue-chip brands and local companies, both in-house and within specialised marketing and advertising agencies in […]
Reflecting on Our Q3 Triumphs: From Partnerships to Philanthropy
By
Over these past three months, we’ve worked hard to secure outstanding media outcomes for our clients but also expanded our horizons at a few philanthropic and networking events, convened as a team during our offsite retreat, and welcomed some fantastic new clients into our fold. Read on for a peek into our action-packed Q3! Leveraging […]
Global Credit Investments Appoints Madden & Assoc. as PR Agency in Australia & New Zealand
By
Sydney, 9 August: Award-winning financial and corporate communications counsel Madden & Assoc. (Madden) has been appointed by Global Credit Investments (GCI), an innovative private credit asset management firm helping to transform quality mid-market businesses through flexible financing solutions. The appointment sees Madden exclusively manage GCI’s media relations in Australia and New Zealand, helping to elevate […]
The Chaplin method and all things Kiwi financial services
By
Among the more knowledgeable and elegant of senior scribe friends in the Madden group of finance reporter colleagues is New Zealand-based financial services writer David Chaplin. Founder of online industry news service Investment News, David began his career in finance reporting in Sydney, turning his fruitful business and finance reporting stint in Australia as the […]
Take Every Opportunity to Review KPIs and Level-Set on Communication Goals
By
When was the last time you engaged with your professional PR and Communication partner to track KPIs and reset on strategy? The approach we take at Madden is to formulate and run quarterly client check ins, with half-yearly and end of year KPI checks. This is an invaluable time to meet our client in a […]
Reporting Season: Banks Prepare their FY Balancing Act
By
In a tumultuous economic environment of rising interest rates and inflationary pressures, many Australian households are left grappling with escalating living costs. For this same reason, our major banks may soon find themselves in the hot seat of having to explain yet another round of exceptional profit results. Herein lies one of the banks’ biggest […]
is this financial planning’s historic professional moment?
By
Can the reputation of financial advice in this country finally match the professional A-league of medicos, lawyers, and other professions? Are we on the cusp of a break-through moment for advice, courtesy of Assistant Treasurer Stephen Jones’ uptake of select parts of the Levy Quality of Advice review recommendations to sort out red tape and […]
From strength to strength: A glimpse of Q2 at Madden
By
In the fast-paced world of strategic financial communications and PR, every quarter presents opportunities to challenge, inspire, and drive the Madden team to excel. As we turn the page on another successful quarter, we take a moment here to reflect on our shared milestones. Exciting Staff Changes at Madden & Assoc.: Welcoming New Additions and […]
From a Virtual Classroom to a Vibrant Office: My Experience at Madden
By
Grace’s internship experience at Madden & Assoc. became a fulfilling journey of personal and professional growth. The account below details her time at our agency, and the valuable skills she picked up along the way. What inspired you to take on an internship with Madden & Assoc., and what attracted you to the field of […]
Madden takes home the 2023 PR Agency of the Year award!
By
Madden & Assoc. was honoured to receive the 2023 PR Agency of the Year Award at the Financial Standard Marketing, Advertising, and Sales Excellence (MAX) Awards on Thursday 1 June at Crown Sydney. Now in its 29th year, the MAX Awards celebrate excellence within Australia’s superannuation, asset management and wealth management industry, showcasing the contributions […]
Madden & evolution media group Launch Collab to Tackle Underrepresentation of Women in Media
By
Sydney, Australia, 18 May 2023 – Specialist financial and corporate communications agency Madden & Assoc. (Madden), and award-winning media company evolution media group, have announced a collaboration to help more women in finance gain greater public visibility and focus on their personal branding, messaging, and leadership. Women remain under-represented as sources and experts in Australian […]
Budget ‘23 gives the superannuation sector a well-earned breather
By
The second Albanese Labor budget offered little substantive changes to the superannuation and wealth sectors, aside from rules ushering in payday payment of SG contributions for Australian employers. Madden senior consultant Nicki Bourlioufas has taken a look at the Budget in this report. Budget revenue upgrade allows more spending, but super concessions wound back […]
What we’ve been up to…
By
This year has been off to a busy start here at Madden & Assoc. In PR there’s a never-ending range of opportunity, from new projects to be tackled, new problems to be solved, new ideas to be shared – and we thrive off the adrenaline it all creates. As we bid farewell to Q1, we […]
Global X ETFs Appoints Madden As Australian PR Agency
By
Specialist financial and corporate communications agency Madden & Assoc. (Madden) announced it had been appointed as the Australian PR firm to ETF provider Global X ETFs (Global X) in Australia following a competitive pitch process. The appointment will see Madden exclusively manage Global X’s earned corporate and consumer media relations. ETFs (Exchange Traded Funds) have […]
Hello 2023! Here’s what Team Madden are up to in the new year.
By
2023 is well underway and so we spoke to each of our team members to learn their New Year’s resolutions. We will have to see how long these last… What is one personal and one professional goal you have for 2023? Mary-Ann Heaney, Account Coordinator, says: Personal – Finish off my university degree This year […]
Mental Health Month at Madden: Taryn, Senior Account Manager
By
In 1992 the World Federation for Mental Health first recognised Mental Health Day. Now, 30 years on, October is celebrated in NSW as Mental Health Month. To encourage each other to think about our mental health, we spoke to the Madden team. Our final post is with our Senior Account Manager, Taryn. Here are some […]
Mental Health Month at Madden: Natasha, Senior Account Manager
By
In 1992 the World Federation for Mental Health first recognised Mental Health Day. Now, 30 years on, October is celebrated in NSW as Mental Health Month. To encourage each other to think about our mental health we spoke to the Madden team. Our fifth post is with our Senior Account Manager, Natasha. Here are some […]
Mental Health Month at Madden: Mary Ann, Account Coordinator
By
In 1992 the World Federation for Mental Health first recognised Mental Health Day. Now, 30 years on, October is celebrated in NSW as Mental Health Month. To encourage each other to think about our mental health we spoke to the Madden team. Our fourth post is with our Account Coordinator, Mary Ann. Here are some […]
Mental Health Month at Madden: Sarah, Account Executive
By
In 1992 the World Federation for Mental Health first recognised Mental Health Day. Now, 30 years on, October is celebrated in NSW as Mental Health Month. To encourage each other to think about our mental health we spoke to the Madden team. Our third post is with our Account Executive, Sarah. Here are some of […]
Mental Health Month at Madden: Natasha Lim, Account Executive
By
In 1992 the World Federation for Mental Health first recognised Mental Health Day. Now, 30 years on, October is celebrated in NSW as Mental Health Month. To encourage each other to think about our mental health we spoke to the Madden team. Our second post is with our Account Executive, Natasha Lim. Here are some […]