How to use social media if you donut know

One of the most common questions asked of us by clients is: what do we do about our social media? Unlike comms industry colleagues working with luxury brands, or fast-moving consumer goods, the highly-regulated world of financial services offers fewer opportunities to...

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There’s an art to being stuck in the middle

As a PR consultant, sometimes we get caught between what the journalist wants and what the client wants.  Unfortunately, their two needs aren’t always the same. Enter the middle woman/ man. Your role is essentially to manage the process of lifting the media presence...

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Embracing change in the new financial landscape

The Russians have a word that describes the close relationship and interplay between learning and teaching. That word is obuchenie. If I have this right, the word describes the developmental output of the process of teaching and learning. Or, if you like, a word to...

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Defining our MAX factor in an issues-rich world

Our growing business is in the running as a finalist for ‘Public Relations Company of the Year.’ How good is that? It’s a significant honour for our passionate team of consultants, and especially poignant given the current enormous public focus on the reputation of...

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M&A continues expansion with latest recruit

Specialist communications counsel Madden & Assoc. (M&A) continues its growth ascension with Amy Boyce joining the firm in the role of Account Manager, effective immediately. Her addition to the M&A team highlights the expansion opportunities across the...

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