Mental Health Month at Madden: Brendan, Intern
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In 1992 the World Federation for Mental Health first recognised Mental Health Day. Now, 30 years on October is celebrated in NSW as Mental Health Month. To encourage each other to think about our mental health we spoke to the Madden team. Our first post is with our intern, Brendan. Here are some of his […]
The end of an era – Bruce Madden on the final print edition, and sale, of Money Management
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Today, Money Management announced its sale, along with Super Review, to Momentum Markets. In the piece below, our Executive Director and former Money Management Editor, Bruce Madden, reflects on the growth and significance of the publication amidst a radically different era in finance, following the closure of its print edition, after 35 years, earlier this […]
Key Takeaways from the Mumbrella Finance Marketing Summit
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The recent Mumbrella Finance Summit brought together finance marketers from across Australia to discuss the uncertain landscape and future opportunities in banking, insurance, superannuation and finance. Here’s four key takeaways from the summit as gleaned by the Madden team. 1. Zooming into Zoomers Generation Z or ‘Zoomers’ (1997 – 2012) are set to be the […]
A Day in the Madden Life: Brendan, Intern
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What’s your morning routine? Do you have a WFH routine? I tend to start my mornings with breakfast in one hand and my phone in the other, either completing the days Wordle or reviewing stories from mainstream and trade publications while commuting in to help me collate the day’s media wrap report. While the commute […]
A Day in the Madden Life: Taryn, Senior Account Manager
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What’s your morning routine? Do you have a WFH routine? I’m an early bird, so a few days a week, I’m outside at the park training; my Madden teammates think I’m insane, but I love it. It’s so important to find a workout that you enjoy. I’m a Melbourne native, so I’m lapping up the […]
A Day in the Madden Life: Penne, Sales and Marketing Director
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What’s your morning routine? Do you have a WFH routine? My cherubs are a wonderful handful, so most mornings consist of breaking the family’s fast and making sure lunch boxes, drink bottles and hats aren’t left at home. Then we all bundle into the car and off we go for our multi-school drop-off. This is […]
A Day in the Madden Life: Natasha, Senior Account Manager
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What’s your morning routine? Do you have a WFH routine? It’s important to start the day doing something for yourself. For me, that could be journaling, reading, watering my plants or stretching. The next order of business is a massive coffee, accompanied by the Fear and Greed podcast while I’m getting ready for the […]
A Day in the Madden Life: Bruce, Founder and Executive Director
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What’s your morning routine? Do you have a WFH routine? My day begins with two shots of espresso. Nothing remotely sensible happens before this daily ritual. Coffee is a kickstart and passion – I have spent years experimenting with a beloved Italian home coffee machine and grinder and can honestly say my next life […]
A Day in the Madden Life: Sarah, Account Executive
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What’s your morning routine? Do you have a WFH routine? I start every day by reading the latest online stories in both mainstream & trade publications. Part of my role is to prepare our daily media wrap report, which gives a snapshot into the latest trending topics. I do this with a coffee in hand […]
Out of the lecture hall and into the office
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University vs Industry: My experience before interning When I left school, I had no idea what I wanted to do but chose Media and Communications, a broad undergraduate degree to keep my options open. The first year of the degree was a challenge as I struggled to connect with any of the content, as I […]
Great resignation? No… it’s the great reinvention
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Reinventing oneself to work seamlessly from anywhere has been one of the great opportunities out of the global pandemic. Right now I am currently based in Singapore, where I was born and raised. I work remotely for Madden, a Sydney-based company with clients based in London, New York, Sydney and Chicago. My permanent home is […]
Key Takeaways from the Australian Federal Election – 21 May 2022
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After nine years of conservative leadership, Australian voters have now elected Anthony Albanese of the centre-left Labor Party, backing a new era of greater climate change action, gender equality and political integrity. This election represents a landmark shift in Australia’s climate policy, two-party political system, women’s issues and more, and will have significant implications on […]
International Women’s Day 2022 – Reflecting on how to #BreakTheBias
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International Women’s Day has come around again, and this year we are being encouraged to #BreakTheBias. The theme asks us to imagine “a world free of bias, stereotypes, and discrimination”. The reality still stands that we are not quite there yet, with the financial services industry alone seeing the largest pay gap at 27.5 per […]
From a la carte to ROE – a bold career shift in these days of a pandemic
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Moving as a PR in leisure and hospitality to the financial services and corporate industries might not be the most obvious of choices, but after just a few short weeks and a rolling series of COVID scares and Sydney lockdowns, it is certainly proving to be the right one for me. Sitting down with Madden […]
Madden adds consultancy bench strength with key team developments
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Specialist corporate and financial communications counsel Madden & Assoc. (Madden) has today announced two key appointments. With a growing client portfolio, the firm is matching new talent to its specialist offer and a diversified mix of financial and corporate clients. Hannah Crosby joins the Madden team as Senior Account Executive, bringing a fresh consumer-facing perspective […]
International Women’s Day 2021 – Women in Leadership: Achieving an equal future in a COVID-19 world
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Ngozi Okonjo-Iweala © AFP via Getty Images Happy International Women’s Day! 8 March every year is a day to reflect on and recognise the economic, political and social achievements of women past, present and future, to celebrate the progress made towards gender equality, and to think about what still needs to be done. This year’s […]
Rediscovering our way back to creativity in 2021
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As 2021 kicks off with all its hopes and opportunities to regain some of our lost freedom, there remains a lot of uncertainty., The roll-out of the vaccine may just be the only gateway ahead of us to truly move forward. Whilst we have been adapting to a new hybrid model of working and […]
2020 the year that has left us speechless
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For the first time in living memory the Oxford English Dictionary (OED) was unable to choose one singular word to encapsulate the year that was, but rather expanded its annual selection to a whole list, describing it as the year that has left us all speechless. Quite a disconcerting reality for communicators whose vocation relies […]
Why choose a career in financial communications?
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When most people picture a career in public relations, they assume it to be associated with glamorous consumer product launches and influencer-endorsed campaigns for prestige industries like fashion, beauty and entertainment. However, public relations in fact encompasses a plethora of functions across a range of industries which are fabulous in their own right. One industry […]
A face-to-screen hybrid model for client momentum in 2021
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If you scroll through your socials, I’m sure you’ve come across many 2020 memes and videos designed to help us find humour in the worst of times. A quick Google search and you’ll find a wrap up of the best. You can even find all kinds of T-shirt designs to make it even more memorable […]
Reflections on my remote Internship
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It goes without saying that this year has had its challenges. Bushfires, coronavirus, lockdown, Brexit, a global recession, Prince Harry leaving the Royal Family, and that’s only the half of it! I’m sure none of us could’ve pictured this as we sipped champagne at New Years. But the new normal has become just that… normal! […]
Mental Health Matters
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When World Mental Health Day came around on October 10, its significance took on greater importance this year perhaps more so than other times. Back in July, the Mentally Healthy 2020 survey found that the media, marketing and creative industry’s mental health has not improved since their 2018 inaugural study, with 56% of the […]
A silver lining to our great WFH disruption
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2020 will be a year to remember…or possibly more accurately one to forget, the world has changed and can now be categorised as pre-COVID and post-COVID. We have all been forced to adapt, innovate and as my colleague Natalie previously discussed ‘pivot’ has become the new necessary. However, with all this accelerated change, we at […]
A Big Fat Greek Crisis
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Fans of the 2002 US rom com My Big Fat Greek Wedding might recall the seminal role played by actor Michael Constantine as father of the bride Toula. His character’s name was Kostas “Gus” Portokalos. Gus was the Windex-toting father who believed the blue cleaning fluid was a wonder spray with mystical healing properties and […]